Knowledge Base

Answers and Guides

Who Is Podscribe For and How Can Teams Get Started?

Podscribe is built for advertisers, agencies, and publishers who need independent, IAB-certified measurement of podcast and audio…

How Podscribe Measures Incremental Lift and Conversion Lift

Podscribe measures incremental lift by comparing conversions from ad-exposed audiences against a control group that was not expos…

What Podscribe's Ad Verification Checks For

Podscribe's ad verification automatically reviews podcast and audio ad placements for 18+ common issues across delivery, placemen…

How Does Podscribe Measure and Attribute Podcast Ad Conversions?

Podscribe measures podcast and audio ad conversions primarily through pixel-based attribution: a tracking pixel plus first-party …

What Is Podscribe and What Does It Do?

Podscribe is an IAB-certified measurement platform for podcast and audio advertising. It independently attributes conversions to …