What Fan Resources and Links Are Available on uwbadgers.com?

Updated

uwbadgers.com is the official athletics website for the Wisconsin Badgers, and its Quick Links section is the fastest way to reach the fan-facing tools most people are looking for: the Badgers Mobile App, ticket purchasing, the Name, Image, Likeness (NIL) page, Bucky's Locker Room (official merchandise), Support the Badgers (donor/booster giving), and the full schedule. These links sit near the top of the homepage, and most open in a new window, meaning they may hand you off to a separate ticketing, retail, or app-download platform rather than keeping you on uwbadgers.com.

Quick Links at a Glance

Link What it gives you Where it likely takes you
Badgers Mobile App Mobile access to scores, news, and alerts App store / external download page
Buy Tickets Here! Single-game and event ticket purchases Ticketing platform
Name, Image, Likeness NIL information and participation channels Dedicated NIL page
Shop Bucky's Locker Room Official team merchandise and apparel Online store
Support the Badgers Giving and booster support options Donation/athletics fund page
View Schedule Full slate of upcoming events by sport Schedule section of the site

The homepage labels these as "Opens in new window," so expect a new tab or an external domain when you click. If a page looks different from uwbadgers.com, that is normal — ticketing, retail, and app downloads are typically handled by third-party services.

Mobile App and Merchandise

Badgers Mobile App is the entry point for following teams on a phone — scores, stories, and notifications in one place. Tap it from Quick Links and follow the download prompt for your device.

Bucky's Locker Room is the official merchandise store. Use it when you want team-branded apparel or gear; because it is a retail link, checkout and shipping are handled by the store, not by the athletics site itself.

Fan Participation and Support

  • Support the Badgers covers giving and booster-style support. Use it if you want to contribute to athletics programs rather than just buy a ticket.
  • Name, Image, Likeness is where NIL-related information lives. This is the page to check for how athletes' NIL participation is handled.

Both are participation channels rather than shopping or ticketing, so treat them separately from the "Buy Tickets" and "Shop" links.

Tickets and Schedules

Buy Tickets Here! and View Schedule work together: check the schedule first to find a date and sport, then use the ticket link to purchase. The homepage's Upcoming Events module also lists specific matchups with dates and times, and includes a sport selector covering football, men's and women's basketball, hockey, soccer, volleyball, wrestling, rowing, golf, tennis, track & field, cross country, swimming & diving, and softball.

Things to Watch For

  • New-window handoffs: Most Quick Links open externally. If you are blocking pop-ups or new tabs, the link may appear to do nothing.
  • Login and payment requirements: Ticketing and retail checkouts may require an account or payment details. The site's own materials do not state that any of these services are free, so do not assume no cost or no sign-in.
  • Pricing: No prices are listed on the homepage itself; costs appear only once you reach the ticketing or store platform.