How to Get Started with WooCommerce or Contact Its Enterprise Team

WooCommerce is the open-source commerce platform for WordPress, and you can start building a store directly from woocommerce.com — no sales call required. The homepage offers a "Start here" entry point for merchants, a separate path for developers building stores for others, and a "Get in touch about enterprise solutions" link for larger organizations. If you already know you want to sell, start with the store-building path; if you need custom enterprise support, use the contact route instead.

Getting started as a merchant

WooCommerce describes itself as giving you full control of your checkout, your data, and your costs, with the freedom to choose any payments, any features, and any host. That flexibility shapes how you begin.

1. Go to woocommerce.com and look for the "Start here" call to action on the homepage.
2. Choose the merchant path — the site frames this as "Sell with WooCommerce," where you "sell and scale your way, with a WooCommerce store as unique as you."
3. Create your store. Because WooCommerce runs on WordPress, your store is built on a platform that, per the site, powers 43% of the internet (W3Techs).
4. Customize with extensions and themes. The homepage points to "hundreds of trusted extensions and themes" under an "Add new features" option, so you can level up the store after the basics are in place.

The expected result is a working store you control end to end, rather than one constrained by a closed platform.

Getting started as a developer or agency

If you build stores for clients, WooCommerce has a dedicated track.

• The homepage offers "Build stores for others," inviting you to "join a global community of developers creating powerful ecommerce solutions."
• This path is framed around building "the future of open source," which matters if your clients want deep customization rather than template-bound sites.

The distinction is practical: merchants get a store-building flow, while developers get a community-and-solutions framing. Pick the one that matches whether you're selling your own products or selling your build services.

Contacting the enterprise team

For enterprise needs, the homepage provides a direct route: "Get in touch about enterprise solutions." This is a contact entry point rather than a self-serve signup, which fits organizations that need a conversation before committing.

Use this path when you need dedicated support or a customized setup. The site's case studies show what that relationship can look like — for example, Nutribullet worked with a dedicated Customer Success Manager to refine its checkout experience and reported a 35% increase in conversion, with CIO and CTO Peter Huh describing the team as "a tremendous partner." House of Malt, meanwhile, increased average order value by 22% using WooPayments and Apple Pay. These are the kinds of outcomes the enterprise contact route is meant to support, though your own results will depend on your setup.

Where to look for pricing and more detail

The site links to a WooCommerce pricing page at woocommerce.com/pricing/ and a Checkout page at woocommerce.com/checkout-blocks/. Use the pricing page to understand cost structures before you commit, and the checkout page if checkout experience is your priority — the Nutribullet case suggests checkout optimization is a common lever for conversion.

You can also browse case studies on the homepage (Nutribullet, House of Malt, Dan-O's Seasoning, and others) to see real deployments before deciding.

How to choose your entry point

What to keep in mind

WooCommerce's core pitch is control — of checkout, data, and costs — plus the freedom to choose any payments, features, and host. That openness is the main reason to pick it, and also the reason setup involves more decisions than a fully hosted alternative. The site cites 4M+ online stores built with WooCommerce (Store Leads, using Woo Cart/Checkout) and 31% of the top 1 million ecommerce sites, so you're choosing a widely adopted platform with an established extension ecosystem.

Start with the path that matches your role, and use the pricing and checkout pages to fill in the details before you build.