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EnglishBuiltWith Pricing and Plans: What You Get for Free vs. Paid
Updated
BuiltWith offers a free lookup tool and paid plans, with pricing details listed on its Plans page (builtwith.com/plans). The free tier is enough to check what technologies a single website uses. Paid plans are aimed at teams that need bulk data, exports, CRM integrations, or API access — sales teams, AI and engineering teams, investors, and analysts. If you only need occasional single-site lookups, you likely don't need to pay; if you need lists, exports, or programmatic access, you'll need a plan.
What the free lookup covers
The core lookup answers the question "what is this website built with?" You enter a domain and get the detected technologies behind it. BuiltWith states it covers 127,626+ internet technologies, including analytics, advertising, hosting, and CMS.
The free tier is a reasonable fit when you:
- Want to check one site at a time
- Are doing occasional research or curiosity checks
- Don't need to export results or push data into another system
It is not designed for building lead lists, tracking adoption trends over time, or pulling data at scale.
What paid plans add
The site organizes paid capabilities around four audiences, which is the clearest way to decide whether you need a plan.
| Audience | What they use BuiltWith for |
|---|---|
| Sales Teams | Identify companies adopting competitor tools in real time; build high-intent lists using tech signals, spend, and lifecycle events, pushed into CRM and fully exportable |
| AI & Engineering Teams | Track verified AI adoption (AI agents, MCP servers, llms.txt, AI SDKs, inference APIs); integrate via AI-ready APIs, MCP tools, and developer SDKs |
| Investors and Analysts | Use 20+ years of adoption data to validate investments and spot emerging winners and declining incumbents across 127k+ technologies |
| eCommerce | Track 2,500+ eCommerce technologies and 2 billion unique products across 26M+ eCommerce sites, with exportable attributes |
Across these, the recurring paid themes are: exportable data, API access, CRM integrations, browser extensions, technology trends, and eCommerce product data.
Feature areas to match against your need
BuiltWith groups its features into these categories:
- Lead Generation — build lists from technology signals
- Market Analysis — track technology adoption and trends
- Sales Intelligence — intent signals for outreach
- Data Coverage — global coverage across technologies and sites
- Cyber Risk Auditing — assess technology exposure
- AI Report Filtering — filter reports with AI
- Financial Data / Alternative Financial Data — spend, revenue, and related attributes
- Future Customers — identify prospects
- API Access — programmatic data access
- CRM Integrations — push data into your CRM
- Browser Extensions — look up technologies while browsing
If your task maps to one of these, that's your signal to look at paid plans. If it doesn't, the free lookup is probably sufficient.
How to decide
Ask three questions:
- Do you need more than one site at a time? Single lookups → free. Bulk lists → paid.
- Do you need the data outside the browser? If you need exports, CRM sync, or API calls, that's a paid capability.
- Do you need history or trends? BuiltWith's trend data goes back to January 1985; tracking adoption over time is a paid use case.
Where to check current pricing
Pricing is not fixed in the material available here — the site points to its Plans page at builtwith.com/plans for current plan tiers and costs. Check that page directly before deciding, since plan names, limits, and prices can change.
Common sticking points
- Free vs. paid is about scale, not accuracy. The lookup itself works on the free tier; the paid tiers are about volume, export, and integration.
- "Exportable" is the dividing line. Several features are described as fully exportable — that's a paid attribute, not a free one.
- API and CRM access are separate capabilities. Needing either one generally means you're in paid territory.
- eCommerce data is its own track. If your work involves product-level eCommerce data, that's a distinct dataset (2B+ products) rather than the standard technology lookup.