What Is Carrd? A Guide to the One-Page Site Builder
Updated
Carrd is a platform for building simple, fully responsive one-page websites — for personal profiles, landing pages, email capture, and similar projects. You can start from a template or a blank page, and a free account supports up to three sites with Carrd's core features. If you need custom domains, more sites, forms, embeds, analytics, or branding removal, those sit behind the paid Pro tier, which starts at $19/year.
What you can build with Carrd
Carrd is designed around single-page sites rather than multi-page websites. The homepage describes the range as covering "pretty much anything," with examples including:
- A personal profile
- A landing page to capture emails
- "Something a bit more elaborate"
The common thread is that each project is one page. That makes Carrd a reasonable fit when your goal is a focused destination — a bio link, a signup page, a simple promotional page — rather than a site with many linked sections.
The three core characteristics
Carrd's own summary of the platform is three words: simple, responsive, free. Each one maps to something concrete.
Simple
You start with one of dozens of templates, or with a blank page, and then make it your own. The starting point is a choice, not a fixed wizard, so you can either adapt an existing layout or build from nothing.
Responsive
Sites look correct at every screen size "right out of the box," from phones to tablets to desktops. You don't configure breakpoints yourself to get a usable mobile view.
Free
A free account lets you build up to three sites and use all of Carrd's core features. The word "core" matters here — it signals that some features are outside the free tier, which is where Pro comes in.
Free vs. Pro: what actually changes
The table below reflects what Carrd lists on its homepage. Pricing is stated as "from just $19 / year," and the page notes a 7-day free trial for Pro.
| Capability | Free | Pro |
|---|---|---|
| Number of sites per account | Up to 3 | More than 3 |
| Custom domains | Not listed | Publish to domains you own, with full SSL support via Let's Encrypt |
| Forms | Not listed | Contact, signup (Mailchimp, Kit, ActiveCampaign, EmailOctopus, and others), custom, and payment-enabled forms |
| Widgets and embeds | Not listed | Custom code and widgets from third-party services such as Stripe, PayPal, Gumroad, and Typeform |
| Site analytics | Not listed | Optional analytics and tracking via Google Analytics, Plausible, Matomo, and more |
| Branding | "Made with Carrd" footer | Publish without the footer branding |
Two practical readings of this table:
- If you only need a small number of simple pages and don't mind the footer credit, the free tier covers the described core use cases.
- If your project depends on a custom domain, collecting form submissions, taking payments, or embedding third-party tools, you'll need Pro.
Carrd states that PayPal and all major credit and debit cards are accepted for Pro.
How to get started
- Go to carrd.com and choose a starting point — either a template or a blank page. The homepage notes that no signup is required to begin.
- Build your page. You're working within a single-page format, so plan your content as one continuous layout rather than multiple linked pages.
- Create a free Carrd account when you're ready to save and publish. The menu offers Log In for existing accounts and Sign Up for new ones.
- Publish. On the free tier, your site carries "Made with Carrd" branding in the footer.
If you later need a custom domain or any of the Pro features, the upgrade path is the "Go Pro!" link, which leads to carrd.com/pro.
Where to get help
Carrd's own menu points to two resources:
- Documentation — answers and instructions for using the platform
- Changelog — a record of what's new and what has changed
There's also a Contact option for questions and comments.
Who Carrd is for
Carrd fits you if your project is genuinely one page and you want it responsive without extra work. It's a weaker fit if you need a multi-page site structure, since the platform is explicitly built around one-page sites. The free tier is enough to test whether the format suits your project; the Pro tier is what unlocks the domain, form, embed, and analytics capabilities that turn a one-pager into something more functional.