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EnglishWhat Is Dunlop Media?
Updated
Dunlop Media is a narrative communications advisory firm that helps leaders explain complex ideas in ways people remember and act on. It was founded by a veteran US journalist and is led by a team of media training, presentation training, and message development specialists. The firm is best suited to executives, subject-matter experts, and organizations that need to communicate clearly in high-stakes settings—media interviews, presentations, internal alignment, and crisis situations—rather than to individuals seeking general public speaking courses or low-cost self-serve training.
What Dunlop Media Does
The firm describes its operating principle as the idea that "humans are biologically and culturally wired for stories, not messaging." Its stated goal is to create:
- True organizational storytellers, not simply deliverers of messages
- Stronger and more persuasive internal and external presenters
- More effective print and broadcast media interview subjects
- More influential communicators across social media platforms
It also states that more than 40 Fortune 500 companies have engaged the firm, and that it works with clients both in person and remotely.
Service Areas
Dunlop Media organizes its capabilities into two levels.
Level One
| Service | Focus |
|---|---|
| Strategic Narrative Design | Building the underlying story and message architecture |
| Communication Readiness – Print and Online | Preparing for written and online media |
| Media Training – Broadcast and Video | Preparing for broadcast and video interviews |
| Organizational Alignment Workshops | Aligning teams around a shared narrative |
Level Two
| Service | Focus |
|---|---|
| Media Crisis Training | Handling communications under crisis conditions |
| Business Presentation Training | Improving business presentations |
| Executive Communications Leadership | Developing communications leadership at the executive level |
| Office Hours Remote Training (all levels) | Remote sessions across all levels |
Methodology and Curricula
Dunlop Media states that it is the creator and exclusive teacher of the PATH™ and SPAR® communications curricula. These are proprietary, narrative-based methodologies. The firm's tagline is "THINK. SPEAK. EDUCATE.™"
Who It's For
Dunlop Media is aimed at leaders and organizations that need to explain complex ideas persuasively. Based on the firm's own description, it fits best when:
- You are a senior leader, executive, or spokesperson who speaks for an organization
- You face media interviews, crisis communications, or high-visibility presentations
- You want a narrative-driven approach rather than a checklist of messaging tips
- You need either in-person or remote training
It is likely a poor fit if you are looking for free resources, self-paced consumer courses, or training unrelated to organizational and media communications.
How to Engage
The site offers a "Schedule a Consultation" and a "Request info" option, along with a Press Center, archives, podcast, and suggested reading. Pricing is not published on the page, so cost and engagement terms would need to be confirmed directly with the firm.