What Is TechTarget's Technology Insights Section?

TechTarget's Technology Insights section is the part of the site that publishes deeper analysis, buyer's guides, and how-to articles rather than short news briefs. It sits alongside the News section on the TechTarget homepage and is organized by topic and publication date. If you are evaluating enterprise technology or planning an implementation, this is the section to check; if you want breaking acquisition or product-launch coverage, the News section is the better fit.

How Technology Insights differs from News

The two sections serve different purposes, and the distinction is visible in how each item is framed.

The News items shown on the page are dated and event-driven: an acquisition, a product release, an incident, a regulatory change. The Technology Insights items are dated too, but their subjects are evergreen decision problems — how to gather customer sentiment, how to pick personalization software, which knowledge base platforms to consider.

What kinds of articles appear in Technology Insights

Based on the items listed on the page, the section carries at least three recognizable article types:

• How-to and practice guides. "How to gather and evaluate customer sentiment" walks through sources such as surveys, social media, comment cards, contact centers, and word of mouth, and connects that data to predicting and driving future sales.
• Buyer's guides. "A buyer's guide to personalization software products" addresses a market the page describes as muddled by varying products, rebranding, and consolidation — the kind of context a buyer needs before shortlisting vendors.
• Product comparison and selection lists. "Top 8 customer support knowledge base software platforms" frames customer-facing knowledge base software as a way to improve customer self-service, then ranks options.

Each of these is written for someone who has to make or execute a technology decision, not just follow industry news.

How the section is organized

Technology Insights entries are presented with a date and a topic label, and the page groups them under a "Topics Covered" heading. The examples on the page cluster around Customer Experience, with articles on sentiment analysis, personalization software, and knowledge base platforms appearing on consecutive days (22–24 Sep 2026). That clustering suggests topic is the primary way to browse, with date as the secondary signal of recency.

Authors are credited by name on Insights articles. That matters if you want to follow a specific writer's coverage or judge whether a guide comes from a practitioner in that domain.

When to use each section

• Use Technology Insights when you are scoping a purchase, comparing vendors, or looking for a repeatable process — for example, building a plan to collect customer sentiment across multiple channels.
• Use News when you need to know that something changed — a vendor acquisition, a global product release, a new compliance penalty regime — and want to assess the immediate implications.
• Use both when a news event affects a decision you are already researching; the News item tells you what happened, and the Insights coverage gives you the background to act on it.

One practical note: the page states that the commercial homepage for Informa TechTarget products and services has moved, so if your goal is product or vendor information rather than editorial content, follow that link instead of browsing the editorial sections.