How Draft2Digital Tracks Sales and Royalties

Draft2Digital (D2D) provides built-in sales-tracking tools that show which storefronts are selling your books, how many units have sold, and what your projected royalties are. You can customize sales charts and use the data to gauge how your marketing efforts are performing. These tools are part of the platform's author dashboard and are available to authors who publish through D2D.

What the Sales Dashboard Shows

According to Draft2Digital, its sales-tracking tools are designed to give you a clear view of your book's performance across its distribution network. The dashboard reports:

  • Which storefronts are selling your books — since D2D distributes to major retailers and hundreds of storefronts worldwide, you can see sales broken down by individual channel.
  • Units sold — the number of copies sold per storefront and overall.
  • Projected royalties — an estimate of what you'll earn based on those sales.
  • Customizable sales charts — you can adjust the charts to suit your needs, whether that means viewing a specific timeframe, title, or storefront.

D2D describes these as "clean, beautiful, powerful sales-tracking tools" and notes that the data can help you track how your marketing efforts are going.

How to Access Your Sales Data

The general flow, based on D2D's described process:

  1. Sign up and create a book project. D2D's "How Does It Work?" section says you click SIGN UP, fill out your information, and upload your manuscript. You then use D2D's formatting, conversion, and interior design templates to build the project.
  2. Publish and distribute. Once your book is live, D2D distributes it to the storefronts you've opted into. Every storefront is opt-in, and you can opt back out at any time.
  3. Check the sales dashboard. After sales begin, the tracking tools show which storefronts are selling, unit counts, and projected royalties. You can customize the charts to focus on what matters to you.

D2D encourages new users to explore the tools and get comfortable with them before publishing.

Key Details to Keep in Mind

  • Royalties are "projected." D2D's own wording is "projected royalties," which means the figures shown are estimates based on reported sales, not necessarily final payouts. Actual payments can differ due to retailer reporting delays, returns, or currency conversion.
  • Storefront-level data is available. Because D2D distributes widely, the ability to see sales by storefront is a core feature — useful if you're running channel-specific promotions.
  • Print and ebook sales are tracked. D2D offers both ebook distribution and D2D Print (print-on-demand paperbacks), and the sales tools cover your book sales across formats.
  • No pricing or fee details are specified here. The source material does not state whether the sales-tracking tools cost anything or require a paid tier. Check D2D's current terms for any costs associated with publishing or distribution.

Using the Data for Marketing

D2D explicitly positions the sales data as a marketing feedback loop: "get the data to track how your marketing efforts are going." In practice, that means you can:

  • Compare sales across storefronts to see where your audience actually buys.
  • Watch unit counts after a promotion to judge whether it moved copies.
  • Use projected royalties to estimate revenue and plan future releases or ad spend.

Because the charts are customizable, you can isolate a single title or storefront to test whether a specific campaign had an effect.

What the Source Does Not Cover

The available Draft2Digital page evidence does not specify:

  • How often sales data updates (daily, weekly, or on retailer reporting schedules).
  • The exact payment schedule or minimum payout thresholds.
  • Whether historical data can be exported.
  • Any fees tied to distribution or the tracking tools.

For those specifics, consult D2D's FAQ, blog, or contact channels directly, since terms and reporting cadences can change.

draft2digital.com