How to Join the Serafino Wine Club and What You Get
Updated
You can join the Serafino Wine Club through the "Join Club" link on serafinowines.com.au, and membership is aimed at people who want ongoing access to the winery's releases, member experiences, and club-specific terms. The site lists a Wine Club section with "Join Club," "Members Experiences," and "Wine Club T&Cs," so the practical path is to review the terms and member experiences first, then complete the join request online. The published page evidence does not state membership fees, minimum spend, or exact discount percentages, so treat those as things to confirm on the club page or with the cellar door before joining.
What the Serafino Wine Club is
Serafino Wines is a family-owned, estate-grown winery at 39 Kangarilla Road, McLaren Vale, South Australia. Its cellar door, restaurant, accommodation, and events sit alongside a wine range that includes classic McLaren Vale varieties and what the site describes as the region's most extensive collection of Italian varietals.
The Wine Club is the membership arm of that business. The website navigation groups it with "Member Login," "Join Club," and "Wine Club T&Cs," which tells you three things:
- There is a members-only area you log into.
- There is a separate sign-up route for new members.
- Membership is governed by published terms and conditions, not just an informal mailing list.
How to join
- Go to serafinowines.com.au.
- Open the "Wine Club" section in the main navigation.
- Read "Wine Club T&Cs" before signing up, so you know the commitment, dispatch, and cancellation rules.
- Check "Members Experiences" to see what the club actually includes beyond wine.
- Use "Join Club" to start the sign-up.
- If you already have an account, use "Member Login" instead.
Expected result: you either land in the members area or receive confirmation of your join request. If the join form asks for details the T&Cs don't explain, that is the point to contact the winery directly rather than guessing.
What members get
The site supports these member-facing elements:
| Area | What the site shows |
|---|---|
| Exclusive offers | The newsletter promises news, special events, and exclusive offers |
| Member experiences | A dedicated "Members Experiences" page under Wine Club |
| Member pricing or allocations | Not stated in the available page evidence |
| Events access | Events are a core part of the Serafino offering, listed alongside cellar door, dining, and accommodation |
| Wine specials | A "Wine Specials" tab exists on the site |
Because the evidence does not publish fee levels, discount rates, or allocation sizes, the honest position is: the club exists, it has its own terms, and the specific commercial benefits need to be read off the club page or confirmed by phone on +61 8 8323 0157 or [email protected].
Who this suits
Join if you already buy Serafino wines — the current listed range includes 2020 Sharktooth Shiraz at $70.00, 2014 Terremoto Syrah at $120.00, 2026 Bellissimo Fiano at $28.00, 2024 Bellissimo Barbera at $28.00, 2024 Reserve Grenache at $40.00, and 2024 Bellissimo Nero D'Avola at $28.00 — and you want first look at releases and member events.
Don't join purely for a discount you haven't verified. The site markets the club around experiences and access, not around a published percentage saving.
Common sticking points
- Confusing the newsletter with the club. The newsletter signup is separate and only promises news, events, and offers. The Wine Club has its own join flow and terms.
- Skipping the T&Cs. Membership terms govern dispatch, payment, and exit. Read them before committing.
- Assuming free membership. Nothing in the available evidence says the club is free, so don't assume it.
- Expecting instant member pricing. Member pricing and allocations are not documented in the page evidence; confirm before you rely on them.
A practical next step
If you want to visit before joining, the cellar door is at 39 Kangarilla Road, McLaren Vale, South Australia 5171. You can also call +61 8 8323 0157 or email [email protected] to ask directly about current club benefits, fees, and whether the 2026 Bellissimo Fiano or 2014 Terremoto Syrah are included in member allocations.