What Website Projects Has McKinnon Design LLC Worked On?

Updated

McKinnon Design LLC, led by creative director and branding expert Peter McKinnon, lists two named website projects on its site: 6th Sense Solutions and MerchMuse Shop. Both are described as projects where McKinnon handled the concept, development, design, and presentation stages. The site also states that McKinnon has worked with a range of companies and institutions, though specific client names are presented as clickable logos rather than text.

The Two Named Website Projects

6th Sense Solutions

According to the site, 6th Sense Solutions was created to focus on:

  • Community building
  • Sharing creative ideas, concerns, and social awareness
  • Providing "truth to power" and solutions for societal improvement

The stated mission is built around the idea that everyone has an innate "sixth sense" — the ability to think beyond the ordinary, stay intuitively aware of their surroundings, and use those insights to create something extraordinary. The project is positioned as one aimed at making a positive impact.

MerchMuse Shop

MerchMuse Shop is described as a destination for unique, artistic merchandise featuring "silly designs and serious ideas" for both fun and political awareness. Its stated goals:

  • Become a thoughtful online destination for "silly swag and mindful ideas"
  • Reflect identity, humor, activism, and style
  • Blend creativity with quality across a diverse product range, positioned for everyday use or gifting

The Design Process Behind These Projects

The site outlines a four-stage workflow that appears to apply across McKinnon's website work:

Stage What It Covers
Concepts & Development Exploring and shaping the initial idea
Design & Presentation Building and presenting the visual direction
Finished Design Delivering the completed design

McKinnon's stated approach begins with the audience — considering demographics, interests, expectations, behaviors, needs, and cultural context before deciding how a message should look and feel. The site also notes that AI is used as a tool within the creative process (for exploring ideas, generating visual possibilities, and refining concepts), but explicitly frames it as a support to the designer's experience, judgment, and strategic thinking rather than a replacement.

Client Work Beyond the Two Named Projects

The site includes a section titled "Companies and Institutions I've had the pleasure of working with," where logos are displayed and clickable for more information. The specific names of those companies and institutions are not provided as text in the available page content, so they can only be identified by visiting the site and clicking each logo.

What This Tells You About Evaluating McKinnon Design

If you're assessing whether McKinnon Design fits a project:

  • Portfolio depth shown in text: Two named website projects, both with a social-awareness or creative-merchandise angle.
  • Process transparency: A clear four-stage flow from concept to finished design.
  • Audience-first positioning: The stated method starts with understanding the target audience before visual decisions.
  • Client range: Companies and institutions are referenced, but you'll need to check the logo section on the site for names.

For a fuller picture of experience, the logo section and any linked project pages are the most direct next step, since the written content only details the two projects above.