What is DeveloperRelations.com?

DeveloperRelations.com is a resource hub for people working in or moving into developer relations. It collects talks, guides, podcasts, reports, case studies, and career stories aimed at helping DevRel practitioners level up. It is most useful if you already work in DevRel, are trying to break into the field, or want to understand how developer-focused community, advocacy, and content work is practiced. The site is run by Hoopy Limited, which also organizes the DevRelCon conference series.

What you'll find on the site

The homepage organizes content into several recurring sections, each serving a different purpose:

Section What it contains Best for
DevRelCon talks Recorded conference sessions, often with written summaries Learning from practitioners' real experience
DevRel guides Frameworks and how-to material Building or improving a DevRel program
DevRel podcasts Audio conversations with practitioners Keeping up with the field while on the move
DevRel reports Research and industry findings Making a case or benchmarking
DevRel case studies Accounts of specific company programs Seeing how strategies play out in practice
DevRel origin stories Career journeys into DevRel Career changers and newcomers

Example topics covered

The site's current listings give a sense of the range:

  • Talks cover themes like community in the age of AI, interactive live streaming for in-person events, activating the "DevRel flywheel," and gamification for developer engagement.
  • Guides include "The four pillars of developer relations," a situational analysis framework called CORE, mapping the developer journey, and using support questions to feed a content calendar.
  • Case studies range from marketplace monetisation and globalising a champions program to scaling developer content production at Snyk and handling spam during Hacktoberfest.
  • Origin stories trace paths such as engineer to boot camp teacher to senior developer advocate, blogger to senior developer advocate at AWS, and spare-time creator to internal developer advocate.

If you're new to DevRel

The site has a dedicated entry point for newcomers, pointing to answers for:

  • What is developer relations?
  • How to get a job in DevRel
  • Do you need to be a developer to work in DevRel?

These are the right starting pages if you're evaluating whether DevRel is a fit before diving into the deeper material.

Related activities

Beyond the resource library, the site connects to DevRelCon events. The next listed event is DevRelCon New York 2026, running 22–23 July 2026 in New York. The site also links to DevRel consulting and training offerings and a newsletter you can subscribe to.

Who it's for

  • Practicing DevRel professionals looking for frameworks, case studies, and peer experience.
  • Career changers exploring how others moved into DevRel.
  • Managers and teams who need reference material to design or justify a developer relations program.
  • Anyone curious about the field who wants a single place to sample talks, guides, and stories.

If your goal is to understand what developer relations involves or to find practical material for doing the work, this site is a reasonable starting point. If you need a specific service like consulting or training, the site links to those separately.

developerrelations.com
Resources to level-up your DevRel career, with hundreds of talks, guides, podcasts, and more.