简体中文
EnglishWhat is How Brands Are Built?
Updated
How Brands Are Built is a branding blog and podcast that publishes articles, podcast episodes, and free downloads about brand strategy, naming, and related topics. It is aimed at people who work on or study branding—founders, marketers, designers, and naming professionals—and is useful if you want ongoing commentary and practical discussion rather than a one-off definition. The site is associated with Rob Meyerson, who appears frequently as an author and host, and it can be subscribed to on Apple Podcasts.
What the site covers
The content centers on how brands are created, named, and maintained. Recurring themes include:
- Brand naming, including data-backed approaches and mistakes to avoid
- Brand strategy and positioning
- Brand storytelling and its limitations
- Brand localization for global audiences
- Sonic branding and other non-visual brand assets
- The intersection of branding with AI, psychology, and algorithms
- Agency branding and the business side of brand work
The site also publishes definition-style posts, such as explanations of what a tagline is and what a brand asset is.
Content formats
How Brands Are Built uses several formats, so you can choose the one that fits how you prefer to learn:
| Format | What it is | Example from the site |
|---|---|---|
| Blog articles | Written posts on branding topics | "The problems with 'brand storytelling'" |
| Q&As | Interviews with branding practitioners | Q&A with Cat How of How&How |
| Podcast episodes | Audio conversations, subscribable via Apple Podcasts | Referenced throughout the site as "On the pod" |
| Free downloads | Resources offered at no stated cost | Listed under a "Resources" section |
| Reports | Longer research-style publications | The Brand Names Report |
Who writes and hosts it
Rob Meyerson is the most visible contributor, credited on many articles and Q&As, and he is associated with the podcast side of the site. Other contributors include Hafedh Bucheery, Jessie McGuire, Grant Polachek, Joel Stein, Eleanor Hecks, and several others. Some posts are marked as sponsored, so it is worth checking the byline and label if you want editorial versus paid content.
Who it is for
The site suits readers who already have some interest in branding and want to go deeper—particularly in naming, strategy, and how brands function in a changing media and technology environment. If you are looking for a single introductory definition of branding, a general marketing blog may be a faster starting point. If you want a steady stream of articles, interviews, and audio on brand-building practice, this site is a reasonable fit.
How to use it
- Start with the blog if you prefer reading; browse recent posts to see current topics.
- Use the podcast if you prefer listening; subscribe via Apple Podcasts to get new episodes.
- Check the Resources section for free downloads you can apply to your own branding work.
- Follow specific authors like Rob Meyerson if you want to track a particular perspective on naming and strategy.
The site does not state pricing for its content in the available information, and no payment platform is listed, so treat any paid offerings as unconfirmed unless you see them directly on the site.