How to Access the Blog, Podcast, and Resources on How Brands Are Built

Updated

How Brands Are Built is a branding blog and podcast by Rob Meyerson. You can reach all three content types—articles, podcast episodes, and free downloads—from the site's homepage, which organizes them under the sections On the blog, On the pod, and Resources. The podcast can also be subscribed to on Apple Podcasts. Below is how each entry point works and what you'll find there.

On the blog

The On the blog section on the homepage lists recent articles with title, author, and date. It functions as a running feed of branding writing rather than a single landing page, so the fastest way to see what's new is to scan the homepage list directly.

Topics visible in the current feed include:

  • Definitions and fundamentals — e.g., "Definition of tagline (What is a tagline?)" and "Definition of brand asset (What is a brand asset?)"
  • Naming — e.g., "Using AI to name your company or product: what works and what doesn't in 2026," "Data-backed brand naming: how to name your brand in 2025," and "Abbreviating your brand name? Here are five mistakes to avoid"
  • Brand strategy and positioning — e.g., "The problems with 'brand storytelling'" and "Is brand important? It depends"
  • Localization and global markets — e.g., "Global market potential: the power of brand localization in the Arabian Gulf and beyond"
  • AI and emerging tech — e.g., "Designing brands for algorithm recognition in an AI-driven world"
  • Rebrands and industry news — e.g., "The Jaguar rebrand was just the first misstep" and "Nine pieces of big branding news from 2023"
  • Q&As and interviews — e.g., "Q&A with Cat How of How&How" and "Q&A with Jon Sneider, author of Hacking Advertising"

Posts are written by Rob Meyerson and a set of contributing authors, and some entries are marked as sponsored.

On the pod

The On the pod section is the podcast side of the site. The site describes itself as "a branding blog and podcast," and the homepage directs listeners to subscribe at Apple Podcasts. If you want episodes delivered automatically rather than checking the site, subscribing through Apple Podcasts is the intended route.

Note that the homepage evidence shows the section heading and the Apple Podcasts subscription prompt, but not an episode list or a separate player page. If you prefer to browse before subscribing, start from the homepage and follow the podcast section rather than assuming a standalone episode archive is linked there.

Resources

The Resources section is where the site's free downloads live. The site's own description states you can find "articles, episodes, free downloads, and more—all about branding" on How Brands Are Built, so Resources is the place to look for downloadable material rather than the blog or podcast feeds.

Choosing the right entry point

What you want Where to go
Read recent branding articles On the blog on the homepage
Look up a specific term or definition Blog posts such as the tagline and brand asset definition pieces
Listen to or subscribe to the podcast On the pod, then subscribe via Apple Podcasts
Get free downloadable material Resources
See interviews with branding practitioners Blog Q&A posts (e.g., Cat How of How&How, Jon Sneider)

Practical notes

  • The homepage is the hub: all three sections are reachable from it, so you don't need separate URLs to start exploring.
  • The blog feed mixes new posts with older ones by date, so use the dates shown next to each title to judge recency.
  • Some posts are labeled Sponsored, which is worth noting if you're evaluating editorial independence.
  • The site's pricing signals mention only "subscribe," tied to the podcast. No pricing or paywall details for the blog or downloads appear in the available site information, so don't assume the downloads are gated or that they aren't—check the Resources section directly.