How Advancement Resources Can Help Your Organization Start or Grow Individual Giving

Updated

Advancement Resources offers a program called Transforming Your Organization With Individual Giving that is designed to help organizations either start or grow an individual giving program. According to the organization, the program covers the psychology of donor motivation and shares success stories from organizations that have started individual giving programs. This is the most directly relevant offering if your goal is to build or expand individual giving from the ground up.

What the Individual Giving Program Covers

Based on the program description on advancementresources.org, the offering addresses three things:

  • Starting or growing individual giving — it is positioned for organizations at either stage, whether you have no program yet or want to expand an existing one.
  • The psychology of donor motivation — the program teaches why donors give, which shapes how you approach prospects and structure asks.
  • Success stories — it includes examples from organizations that have launched individual giving programs, so you can see how others approached the same challenge.

This makes it a fit if your organization is trying to shift from relying on institutional or event-based funding toward a sustainable individual giving pipeline.

Related Programs That Support Individual Giving Work

Individual giving rarely succeeds on fundraising technique alone. Advancement Resources also lists programs that address the surrounding skills and organizational conditions:

Program What it addresses
The Art and Science of Donor Development Adapting conversations to different donor personalities, turning questions into fundraising opportunities, and measuring the return on philanthropic investment
Launch: Essential Skills for Success in Fundraising An on-demand e-learning program for new frontline fundraisers, with 18 classes covering donor-centric fundraising basics, professional qualities like resilience and curiosity, and targeted practice on getting meetings and deepening engagement
Professional Fundraising for Deans and Academic Leaders Designed for deans and faculty to change behavior and build partnerships, supporting an organization-wide culture shift
Coaching Services Virtual coaching from experienced experts, with communication and support throughout the engagement
Clinician Engagement Implementation tools, onsite support, phased program design, and scalable solutions

If your organization is starting individual giving, Launch builds the frontline skills, while Transforming Your Organization With Individual Giving provides the strategic frame. If leadership buy-in is the obstacle, the dean and academic leader program targets that group specifically.

How to Decide Which Path Fits

  • You have no individual giving program and need a starting framework → Transforming Your Organization With Individual Giving.
  • You have new frontline fundraisers who need fundamentals → Launch: Essential Skills for Success in Fundraising.
  • Your fundraisers need to improve donor conversations and measure results → The Art and Science of Donor Development.
  • Faculty or deans are barriers to a giving culture → Professional Fundraising for Deans and Academic Leaders.
  • You want ongoing, personalized support → Coaching Services.

A Note on the Huron Acquisition

Advancement Resources has announced that it has been acquired by Huron, described as a partner to education institutions and healthcare and nonprofit organizations. The site directs visitors to learn more about Huron. If you are evaluating Advancement Resources as a vendor, it is worth confirming how programs, pricing, and delivery are handled under the new ownership before committing.

Next Step

The site offers a contact route for exploring options: email [email protected] or call +1 319 398 3376. You can also register for an upcoming workshop through the site. Because pricing and engagement terms are not published on the page, expect to discuss scope and cost directly with the team.