How much does Durable cost and how can I get started?
Durable's site points you to a dedicated Pricing page for current plan details and offers a free start, so the fastest path is to open durable.com/pricing to confirm today's plans and then use the "Start for free" entry point on the homepage to create an account and begin building. The exact dollar amounts and feature limits are not listed on the homepage excerpt, so treat the Pricing page as the source of truth before you commit.
What Durable is, in one line
Durable is an AI business builder: it combines website creation, SEO and GEO (visibility in Google and AI assistants like ChatGPT), review collection, bookings, and AI marketing tools in one app. The homepage positions it as "the complete AI business builder" and says you can "get online in 30 seconds."
How to check pricing
- Go to durable.com/pricing.
- Compare the plans shown there — the homepage does not publish specific prices or tier limits, so the Pricing page is where you verify cost, included features, and any usage caps.
- Match the plan to what you actually need: a simple launch site, or the fuller set of SEO/GEO, reviews, bookings, and AI marketing tools.
Because the homepage only signals that a Pricing page exists and that you can "start for free," don't assume any specific tier is free forever or that all features are included at every level — confirm on the Pricing page.
How to get started
- From the homepage, use the Start for free entry point.
- Create your account and describe your business.
- Let the AI generate a starting website; the homepage advertises getting online in about 30 seconds.
- Add the growth tools you need — SEO/GEO, reviews, bookings, and AI images — from within the same app.
The homepage also notes Durable is "Trusted by 3 million businesses" and shows a 4.8-star Trustpilot rating, which you can use as a rough signal of adoption, though it isn't a substitute for checking the plans yourself.
Who it's built for
Durable lists these business categories on its homepage:
| Category | Examples given |
|---|---|
| Home Services | Landscaping, repairs, home maintenance |
| Health & Wellness | Fitness, beauty, wellness services |
| Professional Services | Consulting, finance, business support |
| Food & Events | Catering, events, local food |
| Pet & Auto | Pet care, vehicle services |
| Creative & Digital | Design, content, marketing |
If your business fits one of these, the templates and tools are likely to line up with how you sell.
What you get beyond the website
- AI image studio — create on-brand images for logos, ads, and your site.
- SEO & GEO — drive leads from Google and AI assistants like ChatGPT.
- Reviews — collect more reviews to improve search visibility.
- Bookings — let customers book services directly from your site.
- Lead capture — contact forms feed new leads into your dashboard (the homepage shows example leads arriving).
Common things to verify before signing up
- The current price of each plan and what's included at each level.
- Whether the free start has limits on pages, features, or time.
- Whether SEO/GEO, reviews, and bookings are in your chosen plan or add-ons.
Check the Pricing page for all of these, since the homepage excerpt doesn't state them.