What Is VB Gives Back at Veronica Beard?
Updated
VB Gives Back is Veronica Beard's ongoing community-giving program: each quarter, the brand partners with a nonprofit organization to amplify its cause, and donates a portion of online orders to that partner. The current partnership runs through the end of September and supports the CFDA Foundation, specifically the Veronica Beard x CFDA Creative Futures Scholarship, which provides design students with educational funding and real-world experience.
How the Program Works
The structure is simple and recurring rather than a one-time campaign:
- Quarterly partner rotation. A different nonprofit is selected each quarter, so the cause being supported changes over the course of the year.
- Donation tied to orders. A portion of every online order placed during the partnership window goes to the current partner.
- Cause amplification. Beyond the donation, the program is framed as a way to give the partner organization visibility with Veronica Beard's audience.
The Current Partnership
| Item | Detail |
|---|---|
| Partner | CFDA Foundation |
| Specific initiative | Veronica Beard x CFDA Creative Futures Scholarship |
| What it funds | Educational funding and real-world experience for design students |
| Donation trigger | A portion of every online order |
| Window | Now through the end of September |
What This Means If You're Shopping
If you're considering an order during the current window, the practical takeaway is that your purchase contributes to the scholarship fund in addition to whatever you're buying. The program page itself is where the brand states this commitment — the site describes it as something the company lives out through the program rather than only talks about.
Two things the available information does not specify: the exact percentage or amount donated per order, and whether the donation applies to all order types or only certain categories. If those details matter to you, they would need to be confirmed directly with the brand.
Where to Find More
The program has its own "Learn More" entry point on veronicabeard.com, which is the place to check for the current quarter's partner once the CFDA Foundation window closes. Because the partner rotates quarterly, any summary of "who VB Gives Back supports" has a shelf life — the CFDA Foundation is the current answer, not a permanent one.