What Ethics Standards and Resources Does AFP Provide for Fundraisers?
Updated
The Association of Fundraising Professionals (AFP) maintains a formal ethics framework that any fundraiser can use, whether or not they are a member. It centers on a Code of Ethics, a Donor Bill of Rights, published sample cases, and an enforcement and sanctions process, supported by an annual Ethics Awareness Month and a member conduct policy. These resources are designed to guide day-to-day decisions and to give the profession a shared standard for handling donors, data, and money.
The AFP Code of Ethics
The Code of Ethics is the core document. AFP states that it believes fundraising best practices lead to a world of generosity and positive social good, and the code translates that belief into obligations fundraisers accept.
In practical terms, a code of ethics is what you consult when a decision is not covered by law or by your employer's policy — for example, when a donor offers a gift with conditions that conflict with your organization's mission, or when you are asked to report results in a way that overstates impact. The code gives you a defensible professional standard to point to.
Standards & Guidelines
AFP publishes Standards & Guidelines alongside the code. These are the interpretive layer: they explain how the broad principles apply to specific situations, which is what makes the code usable rather than abstract. If you are writing an internal gift-acceptance policy or briefing a board, this is the section to work from.
Donor Bill of Rights
The Donor Bill of Rights is AFP's statement of what donors are entitled to expect. It is one of the most widely adopted documents in the sector and is commonly reproduced by nonprofits on their own websites and in annual reports.
For a fundraiser, its value is operational. It sets expectations around how donors are informed, how their intentions are respected, and how their privacy is handled. A concrete use: when your organization drafts a privacy notice or a solicitation letter, the Donor Bill of Rights gives you a ready checklist of commitments to disclose.
Ethics Sample Cases and FAQ
AFP publishes Ethics Sample Cases and an Ethics FAQ. These are the most directly useful resources for training, because they present realistic dilemmas rather than principles.
A workable approach for a team meeting:
- Pick a sample case that resembles a situation your organization has actually faced.
- Ask each person to state what they would do and why, before revealing the published guidance.
- Compare the reasoning, not just the answer — the disagreements are where the learning is.
- Record any gap between the case guidance and your own written policies, and fix the policy.
The FAQ serves the same function for questions that come up repeatedly, so you can resolve common issues without escalating them.
Enforcement and Sanctions
AFP operates an Enforcement & Sanctions process. This matters because a code without consequences is advisory only. The existence of a process means that complaints about ethical conduct can be reviewed and that sanctions are possible.
If you are considering whether to raise a concern, the practical questions are: does the conduct fall under the code, and is the person subject to AFP's jurisdiction? The Enforcement & Sanctions pages describe the mechanism; read them before assuming a concern has nowhere to go.
Member Code of Conduct
Separate from fundraising ethics, AFP maintains a Member Code of Conduct, with its own FAQ, sample scenarios, enforcement and sanctions, and a Member Fair Behavior Policy. This governs how members behave toward each other — in chapters, at conferences, and in online communities.
The distinction is worth keeping clear: the Code of Ethics governs your conduct as a fundraiser toward donors and the public; the Member Code of Conduct governs your conduct as a member toward other members. A single incident could implicate either, both, or neither.
Ethics Awareness Month and Ongoing Initiatives
AFP runs Ethics Awareness Month as a recurring focal point, and houses ethics within its broader Ethics & Initiatives work. For a fundraiser, the practical benefit is timing: it is a natural hook for running an internal ethics refresher, revisiting your gift-acceptance and privacy policies, or publishing a statement to donors about your commitments.
How to Use These Resources
| If your task is… | Start with… |
|---|---|
| Writing or revising a gift-acceptance policy | Code of Ethics, then Standards & Guidelines |
| Drafting a donor privacy notice | Donor Bill of Rights |
| Training staff or volunteers | Ethics Sample Cases, Ethics FAQ |
| Deciding whether to report a concern | Enforcement & Sanctions |
| Addressing behavior between members | Member Code of Conduct, Member Fair Behavior Policy |
| Running an annual ethics refresher | Ethics Awareness Month materials |
Two conditions apply. First, AFP's ethics materials set a professional standard; they do not override the law in your jurisdiction or your employer's own policies, and where those are stricter, the stricter rule governs. Second, the Code of Ethics binds AFP members specifically — non-members can and do use the documents as a reference standard, but the enforcement mechanism applies to members.
The most reliable way to use this material is to read the Code of Ethics and Standards & Guidelines once in full, then keep the Donor Bill of Rights and the sample cases close at hand for the decisions that actually come up.