What is Banuba and what does it offer?

Updated

Banuba is a vendor of off-the-shelf AR and AI software development kits (SDKs) that add augmented reality features to apps and websites without building computer vision from scratch. It offers three main products — Face AR SDK, Video Editor SDK, and Virtual Try-On (TINT) — aimed at live streaming, social, and e-commerce use cases. If you need face filters, in-app video editing, or try-before-you-buy features and don't want to develop the underlying technology yourself, Banuba is a candidate worth evaluating.

The three core products

Face AR SDK

Real-time, on-device face tracking, beauty effects, and AR filters for live streaming, social, and try-on apps. Documented capabilities include:

  • Face tracking that follows up to 9 faces in real time
  • Hand tracking and gesture recognition
  • Beauty effects, virtual backgrounds, and color filters
  • Live-streaming integrations (native Agora, ZegoCloud, OpenTok, and WebRTC)
  • One SDK for iOS, Android, Web, Unity, Flutter, and React Native

Video Editor SDK

In-app video creation and editing — positioned as a way to build a "TikTok-class creator experience" without writing an editor from scratch. Documented features:

  • Core editing: trimming, merging, drafts, and timeline
  • Picture-in-picture ("Duet") and AR video effects
  • One SDK for iOS, Android, Flutter, and React Native
  • White-label — your brand, no Banuba watermark

Virtual Try-On (TINT)

A web-based virtual try-on product for e-commerce, covering makeup, eyewear, jewelry, and accessories. Documented points:

  • Skin-tone-accurate try-on
  • Personalized AI recommendations and seasonal color analysis
  • Web-based and white-label — no app install required for shoppers
  • Shopify and other e-commerce plugins, or custom integration
  • New collection digitization in under 48 hours
  • Banuba claims live deployment in under 2 weeks

Platform support at a glance

Product Documented platforms
Face AR SDK iOS, Android, Web, Unity, Flutter, React Native
Video Editor SDK iOS, Android, Flutter, React Native
Virtual Try-On (TINT) Web-based (e-commerce)

Platform support varies by product, so confirm the specific combination you need before committing.

Who it's for

  • Social and live-streaming apps that need face tracking, beauty effects, and AR filters.
  • Creator and short-video apps that want built-in editing without developing an editor.
  • E-commerce businesses in beauty, eyewear, jewelry, and accessories that want try-before-you-buy to reduce returns and lift conversion.

Banuba states its SDKs are "selected by hundreds of leading brands," though the page evidence does not name specific customers.

How to get started

The documented path is: pick the product matching your use case, request a free trial, and integrate via the SDK documentation. Banuba also mentions "Agent skills" as an integration aid for Face AR and Video Editor. The site references pricing and free trials but does not publish specific price figures in the available material — treat cost as something to confirm directly with Banuba.

What to verify before deciding

  • Exact platform coverage for your target product, since it differs across the three SDKs.
  • Pricing and licensing terms — not published in the source material.
  • Try-on accuracy claims (skin-tone accuracy, 48-hour digitization, 2-week deployment) — these are vendor claims; validate against your own catalog and timeline.