What Is #nowstudio and How Does It Relate to Nokia Conversations and Social Media Week?
#nowstudio is a social media hashtag that appears alongside Nokia Conversations coverage of Social Networking Week (also referred to as Social Media Week). It is a label used in Nokia's social media activity, not a product, app, service, or device. On NokiaFREE, the tag appears together with #NOKIAEDU in a post about Nokia's participation in Social Networking Week, published February 17, 2014.
Where #nowstudio Appeared
The tag shows up in NokiaFREE's Nokia Conversations coverage under the heading "Nokia, Social Nokia – Making a Difference at Social Networking Week." The post is dated February 17, 2014, and is tagged with:
- #NOKIAEDU
- #NOWstudio
- Nokia Conversations
- Social Media Week
That grouping is the main evidence for what the hashtag is attached to: Nokia's social media and community messaging around Social Networking Week, not a standalone product line.
The Social Networking Week Context
Social Networking Week is described as a large worldwide annual event taking place across five continents in more than twenty-five metropolitan areas. The framing in the source is about communication technology acting as a unifying force — reducing distance and connecting people to different lives and experiences — and how that changes the way people communicate with their surroundings.
Nokia's involvement is presented as a partnership. Alex Oberberg, identified as Mind of Programs & Marketplaces Engagement, is quoted saying Nokia is proud to partner with Social Networking Week for the fourth year. That partnership framing is the backdrop for why Nokia Conversations would use campaign hashtags like #nowstudio.
How #nowstudio Relates to #nokiaedu and Nokia's Social Campaigns
Both #nowstudio and #NOKIAEDU appear in the same NokiaFREE post, which suggests they belong to the same layer of Nokia's social media labeling rather than to separate initiatives. The practical reading:
- #nowstudio — a campaign or event hashtag tied to Nokia Conversations' Social Networking Week activity.
- #NOKIAEDU — a separate Nokia education/community tag that happens to be grouped with it in this post.
- Nokia Conversations — the channel where this coverage appeared.
- Social Media Week — the event providing the context.
The source does not define #nowstudio beyond its appearance in this tag set, so any more specific meaning (a studio program, a content series, an internal label) is not supported by the available material.
What #nowstudio Is Not
It is worth separating #nowstudio from unrelated Nokia topics that appear in the same keyword set, such as the Lumia Icon. Those device-related terms — display, mobility, video experience, image gallery, Verizon launch date — describe a phone, not the hashtag. #nowstudio is a social media label, and treating it as a product name or a feature would misread the source.
Quick Reference
| Item | What it is |
|---|---|
| #nowstudio | Social media hashtag in Nokia Conversations / Social Networking Week coverage |
| #NOKIAEDU | Related Nokia education/community tag in the same post |
| Nokia Conversations | The channel carrying the coverage |
| Social Networking Week | Annual global event across 5 continents, 25+ metro areas |
| Date of post | February 17, 2014 |
| Not to be confused with | Lumia Icon device topics |
If you are trying to trace #nowstudio, the reliable starting point is Nokia Conversations coverage of Social Networking Week from February 2014, where the tag appears with #NOKIAEDU.