How to Choose and Order Online Printing Services
Updated
To order printing services online, start by matching your product to a specific service category (copies, bound books, brochures, banners, forms), then compare providers on unit price at your quantity, binding options, turnaround, and shipping. DocuCopies.com, an online printer operating since 1982 with online ordering since 2003, illustrates how this works: it lists per-unit bulk pricing, multiple binding methods, and free shipping with rush delivery available. The steps below apply to any online printer, using DocuCopies' published catalog as a concrete reference.
Step 1: Match your product to the right service and binding
Printing services are not interchangeable. A 200-page manual and a tri-fold brochure go through different production lines, and choosing the wrong category is the most common cause of reorders and delays.
| What you're printing | Service category | Binding/finishing options |
|---|---|---|
| Documents, handouts | Color or black & white copies | Stapled, loose, 3-hole punched |
| Books, manuals, catalogs | Book & booklet printing | Saddle stitch (stapled), spiral, perfect bound, comb, Wire-O, 3-ring binder |
| Marketing handouts | Brochures | Letter fold in/out, Z fold, half fold, gate fold, double parallel, right-angle folds |
| Signs and displays | Banners, posters | Small and large poster sizes, banner finishing |
| Business forms | Carbonless/NCR forms | 2-part and 3-part, numbered or unnumbered |
| Direct mail | EDDM, postcards, mailers | First-class, third-class, and EDDM mailing services |
Binding choice drives both cost and function. Saddle stitch is cheapest for low page counts but can't hold thick books; spiral and Wire-O lay flat (useful for workbooks and cookbooks); perfect bound gives a squared spine like a retail paperback. DocuCopies publishes comparison articles on exactly these trade-offs (spiral vs. Wire-O, perfect vs. saddle stitch), which is a useful signal that a printer understands binding constraints rather than just selling paper.
Step 2: Compare pricing models, not just headline prices
Online printers use two pricing structures, and mixing them up leads to bad comparisons:
- Per-unit bulk pricing — the price per copy drops as quantity rises. DocuCopies lists color copies at 8.9¢ each for 1,000, 7.9¢ for 2,500, 6.7¢ for 5,000, and 5¢ for 25,000. This is the model for copies, booklets, and other repeatable items.
- Flat setup plus unit cost — common for custom items (custom coloring books, numbered NCR forms, die-cut products) where plates, numbering, or custom setup is involved.
When comparing providers, calculate the total delivered cost at your actual quantity, including shipping and any rush fee. A lower unit price with paid shipping can lose to a slightly higher unit price with free shipping. DocuCopies advertises free shipping and rush delivery availability — confirm both in writing at checkout, since "available" and "included" are different things.
Also check whether the printer offers volume tiers below your quantity. If you need 3,000 copies and the tiers are 2,500 and 5,000, ask whether you can order at the 2,500 rate or whether you're forced into the higher tier.
Step 3: Verify turnaround, shipping, and rush options before you commit
Turnaround is where most online print orders go wrong. Before ordering:
- Find the stated production time for your specific product (not the site-wide average).
- Add shipping transit time — production and delivery are separate clocks.
- Confirm whether rush delivery is available for your product and quantity, and what it costs.
- Check the order cutoff time. A 2pm cutoff means an order placed at 3pm starts the next business day.
- For time-critical jobs (trade shows, weddings, campaign mailers), order a proof or a small test batch first.
DocuCopies lists phone support hours (8am–7pm CST, Monday–Friday) and a toll-free number, which matters when a job is tight — email-only support adds a day to every problem resolution.
Step 4: Prepare print-ready files correctly
Most online printers reject or delay files with the same handful of problems. Prepare yours to avoid a reprint:
- Format: PDF is the safest universal format. Check whether the printer accepts native files (InDesign, Illustrator) or requires PDF only.
- Bleed: Any element that should run to the edge needs bleed (typically 0.125" / 3mm) beyond the trim line. Without it, you get white edges after trimming.
- Color mode: CMYK for anything printed in process color; RGB files shift when converted. For brand-critical colors, ask about spot color or check whether the printer color-manages.
- Resolution: 300 DPI at final print size for images. A 72 DPI web image will look soft in print.
- Fonts: Embed or outline all fonts.
- Margins: Keep text at least 0.25" from the trim edge so nothing gets cut off.
DocuCopies publishes a file setup checklist and design guides (choosing print colors, 8 principles of design), which you can use as a pre-flight reference even if you print elsewhere.
Step 5: Set up your account and plan for reorders
For one-off jobs, guest checkout is fine. For repeat work — monthly newsletters, recurring forms, annual catalogs — create an account so your files, specs, and order history are stored. This matters because:
- Reorders can be placed without re-uploading or re-specifying.
- Consistent specs prevent drift between print runs (a booklet that changes trim size between editions looks unprofessional).
- Reseller and referral programs (DocuCopies lists both) can reduce cost if you order frequently or resell print to clients.
Before your first large order, place a small test order of the same product. It costs little and reveals actual color, paper stock, and binding quality — things no website photo conveys.
Quick decision checklist
- [ ] Product matched to the correct service category and binding
- [ ] Total delivered cost calculated at your real quantity, including shipping
- [ ] Production time + shipping time + cutoff confirmed
- [ ] Rush option priced, if needed
- [ ] Files: PDF, CMYK, 300 DPI, bleed, embedded fonts, safe margins
- [ ] Test order or proof placed for first-time or high-stakes jobs
- [ ] Account created if you'll reorder
If a provider can't answer questions about binding limits, paper stock, or turnaround for your specific product, that's the signal to look elsewhere — not a reason to guess.