Who Is Jere Matlock, the Author of JM Blog?

Jere Matlock is the writer behind JM Blog at jmblog.com, a personal web journal he describes as "Thoughts from Jere Matlock of Words in a Row." His stated focus is website design, SEO, and whatever else he chooses to observe — the blog's own tagline frames it as "Observations on Website Design, SEO and much more." If you're trying to decide whether the blog is worth following, the short answer is that it's a one-person opinion journal rather than a news outlet or a how-to library, so its value depends on whether you find his particular perspective useful.

What the blog says about its author

The site identifies itself in two places, and both point to the same person:

• Site name: "Jere Matlock Blog — The web journal of Jere Matlock."
• Description: "JM Blog — Thoughts from Jere Matlock of Words in a Row."

"Words in a Row" appears to be the name he writes under or the business identity attached to his work. The blog is written in English (en-US) and is presented as a journal — a running record of thoughts rather than a structured publication.

What he writes about

The blog's self-description names two professional subjects: website design and SEO. Beyond that, the tagline's "and much more" is doing real work — the visible post titles on the page mix professional topics with personal ones.

From the posts shown on the site, the range looks like this:

The "Seconds to Bytes" post is a good illustration of the blog's character. Filed under Opinion and dated April 28, 2022, it starts from a technical idea — the structure of hard drive storage (bytes, kilobytes, megabytes, gigabytes, terabytes) — and then asks how that compares to units of time: how long is a kilosecond, a megasecond, a gigasecond? He notes that each jump is achieved by multiplying by 1024. That's the pattern: a technical hook, followed by his own line of thinking about it.

What kind of source this is

A few things follow from how the blog describes itself:

• It's personal and opinion-driven. Posts are labeled as opinions and framed as observations, not as reporting or research.
• It's broad rather than narrow. Website design and SEO are the stated anchors, but personal posts sit alongside them, so you shouldn't expect every entry to be professionally relevant.
• It's a single author's voice. There's no indication of an editorial team or multiple contributors — "the web journal of Jere Matlock" is the whole proposition.

Who it's for

JM Blog is a reasonable read if you want one practitioner's running commentary on website design and SEO, and you don't mind that the same feed also carries personal notes like "Late Daffodils" or "Snow Day." It's a poor fit if you need timely news, cited research, or a systematic tutorial series — nothing in the site's own description promises any of those. Treat individual posts as one person's take, and check the date and category label (for example, "Opinion") before relying on a claim.