Does CURLS Offer Treatments for Dryness, Breakage, and Thinning Hair?
Updated
Yes. CURLS states on its homepage that it offers three new targeted treatments specifically positioned to address dryness, breakage, and thinning hair, and describes them as "clinically proven to get you fast results." These products sit under a section titled "NEW! Targeted Treatments for Visible Results." The homepage does not list the individual treatment names, ingredients, or usage instructions, so the exact product-to-concern match needs to be confirmed on the product pages or at a retailer.
What the homepage confirms
The relevant claim appears in the site's own heading and copy:
- Category: "NEW! Targeted Treatments for Visible Results"
- Stated purpose: "Say goodbye to dryness, breakage and thinning hair"
- Claim: the three treatments are "clinically proven to get you fast results"
- Call to action: a "Shop Now" link
That is the full extent of what the homepage provides. There is no breakdown of which of the three treatments targets which concern, no ingredient list for them, and no clinical study reference on the page.
How this fits the rest of the CURLS lineup
The targeted treatments are presented separately from the brand's four named collections, which are organized by benefit rather than by specific hair concern:
| Collection | Stated focus (per homepage) |
|---|---|
| Blueberry Bliss | Blueberry extract; restore and condition curls |
| Classic Collection | Botanical ingredients; consistent results |
| Sea Moss | Hydrate, define curls, encourage a balanced scalp |
| Poppin Pineapple | Vitamin-rich pineapple extract; enhance shine and moisture |
If your main goal is conditioning and moisture rather than a specific concern like breakage or thinning, the Blueberry Bliss or Sea Moss collections may be the more direct fit. The targeted treatments are the ones the brand explicitly ties to dryness, breakage, and thinning.
Why blueberries appear across the brand
CURLS describes blueberries as its "secret sauce." Per the homepage, blueberries are:
- Rich in antioxidants, which the brand says help shield skin and hair from environmental aggressors and preserve curl vibrancy
- Packed with essential vitamins
- Noted for conditioning benefits and for helping define curls, strengthen hair, and lock in moisture
Blueberry extract appears in the Blueberry Bliss Collection, which the brand says is formulated to leave curls "moisturized and restored." This is brand-provided positioning, not an independent clinical finding.
What to check before buying
Because the homepage stops short of product-level detail, confirm these points on the individual product page or retailer listing:
- Which treatment matches your concern — the three treatments are grouped together, so verify the label of each one.
- The clinical claim's basis — "clinically proven" is stated without a study citation on the homepage; look for details on the product page or packaging.
- Ingredients and directions — needed to judge suitability for your hair type and how to apply.
- Where to buy — the site has a "Where To Buy" section and also points to Amazon for the complete collection, so availability may differ by channel.
If you have a diagnosed scalp or hair-loss condition, treat the brand's claims as marketing rather than medical guidance and consult a professional.