What is Ask About Games and who is it for?

Updated

Ask About Games is a UK-based information site that helps parents and families navigate video games and the wider online world safely. It is a long-running campaign powered by Ukie, the trade body for the UK video games industry, and supported by games businesses and industry stakeholders. It is aimed at parents, carers and other adults who want practical guidance on what their children play, how long they play and how they interact online.

What the site offers

The site is organised around a four-step "Get Started" path, plus a library of game guides:

  • Power Up Pact – a downloadable agreement to complete with your child, covering in-game interactions, spending and time limits.
  • Conversation Guide – a downloadable prompt sheet for discussing online safety across games and the wider digital world, from daily check-ins to deeper critical-thinking conversations.
  • Parental control walk-throughs – step-by-step setup guides for networks, games and consoles, devices, apps and platforms.
  • Game guides – free guides indicating what is most appropriate for each age range, so you can match a title to your family.

Who it is for

The site is written for parents and families rather than for players or industry professionals. If you are trying to decide whether a specific game suits your child, set up controls on a console or platform, or start a conversation about spending and screen time, the material is designed for that.

What the game guides cover

The guides are individual pages for named titles, each indicating the most appropriate age range. Examples currently listed include EA Sports FC 25, EA Sports FC 24, Marvel's Wolverine, LEGO Batman: Legacy of the Dark Knight, Knack 2, Heave Ho 2, Dungeons of Hinterberg, Drink More Glurp, Denshattack!, Darwin's Paradox!, Cobalt Core and Bubsy 4D. The list is presented as a rotating carousel, so the titles shown change as you move through it.

Who runs it

Ask About Games describes itself as a decade-long campaign powered by Ukie, the trade body for the UK video games industry, with support from games businesses and industry stakeholders. Its stated mission is to support parents and families in navigating video games safely. Because it is industry-backed, it is worth treating it as a starting point for family guidance and age-range information rather than as an independent review source; for a purchase or suitability decision, cross-check the age rating on the game itself.

How to use it

  1. Start with the Power Up Pact and agree ground rules with your child on interactions, spending and time.
  2. Work through the Conversation Guide to keep the discussion going beyond a one-off talk.
  3. Set up parental controls using the walk-throughs for your specific console, device, app or platform.
  4. Check the game guide for a title before you buy or allow it, and use the indicated age range as your filter.