What Design Services Does Jacek Utko Offer on utko.com?

utko.com is the portfolio and service site of Jacek Utko, an award-winning designer and media consultant. It offers four service lines: print design, branding and product development, UX/UI design, and keynote speaking or training. The site suits publishers and editors who want a publication redesigned to competition standard, startups and companies that need a brand built or refreshed, product teams that need web or app interfaces, and event organizers or employers looking for a speaker. If you need a single freelancer to handle strategy, visual identity, and interface work together, this is the relevant scope; if you need ongoing in-house staffing or a large agency team, that is not what the page describes.

Print design

The core offer is publication design aimed at the top tier of international competitions. According to the site, five of Jacek Utko's designs were named "World's Best Designed Newspaper" and four were recognized as "European Newspaper of The Year." The page positions this service around the question "Let's make World's Best Designed publication" — so the pitch is not just a visual refresh but a redesign built to compete for those awards.

This fits newspapers, magazines, and other print publications whose editors want a structural redesign rather than a one-off cover. The featured project cited on the page is Wysokie Obcasy Extra, a lifestyle magazine. Other named projects include Het Parool, De Morgen, Financieele Dagblad, and Gazeta Wyborcza.

Branding and product development

For companies and startups, the site offers brand revitalization or creation from scratch. The page states that consultation on business development or marketing strategy may be included — so the engagement can extend past visual identity into how the brand supports business objectives. The site describes the working style as "a designer that creates beautiful publications and a consultant that helps to meet business objectives."

Choose this if you have an existing brand that underperforms or a new venture that needs an identity plus early product direction. If you only need a logo file with no strategic input, the described scope is broader than that.

UX/UI design

The third service covers website and app design, described as "sophisticated Website/App Design" with a focus on user-friendly, visually appealing products that are both aesthetic and functional. Several of the showcase projects are newspaper websites — Het Parool, De Morgen, and Gazeta Wyborcza — which means the UX/UI work is closely tied to media and publishing contexts, though the page also addresses products generally.

Speaking and training

Jacek Utko is a TED speaker who has lectured in 42 countries, from TED and Adobe Max to universities in Japan and an art museum in Atlanta. The site offers keynote speaking for large conferences and inspiring training for employees. The reference point is his 2009 TED Talk, "Can Good Design Save Newspapers," which the page says has close to 1.5 million views.

How to decide which service fits

What the page does not tell you

The site does not list prices, package tiers, timelines, or a booking process, and it does not state whether inquiries are handled directly or through an agency. If you need those details before deciding, they would have to come from direct contact rather than the page itself. What the page does establish is the track record — 5x World's Best Designed Newspaper, 3x Cover of the Year, 4x European Newspaper of the Year, and 100x awards in international design competitions — which is the main basis for judging fit.