Who Is Gabriella Strano, the Founder of Curl Maven?

Updated

Gabriella Strano is the owner and founder of Curl Maven, a holistic hair, beauty and wellness brand for wavy, curly and coily hair. She is described on the site as one of the world's leading hair experts specialising in wavy and curly hair, and her stated approach is to educate, inspire and empower people to understand and care for their natural curl pattern. If you are deciding whether Curl Maven's guides, quizzes or consultations are worth your time, her background and the third-party testimonials on the site are the main signals to weigh.

What Gabriella Strano does at Curl Maven

Her role is not limited to writing articles. The site lists her as:

  • Owner and founder of Curl Maven
  • Consultant — she offers one-to-one guidance, including a service referred to as a Curl Clinic
  • Educator — she teaches clients and professionals how to work with wavy and curly hair
  • Designer-maker — she creates hair guides and "cheat sheets" sold through the site
  • Award-winning content creator — her articles and videos are the public face of the brand

The brand positions itself as holistic, covering hair, beauty and wellness rather than styling alone. That framing matters if you are looking for product recommendations and routines rather than a single quick fix.

Why her expertise is the credibility signal

Curl Maven's homepage leans heavily on third-party endorsement rather than self-description alone. The testimonials come from people who work with curly hair professionally or publicly:

Source Role What they say
Helen Reavey Hairstylist, ~20 years experience Calls her "the Master" and says her knowledge was impressive
Jamie Sea Pretty Little Ombre Describes her knowledge as profound and says clients get "fantastic results"
Louise McSharry Beauty editor and podcaster Says Curl Maven is the first and only place she looks for curl questions
Thalia Heffernan Model Calls her curl approach "revolutionary" and simple to follow
Sarah McInerney RTÉ presenter Found a "whole new way of managing" limp, frizzy curls via the site and a Curl Clinic

For a reader trying to judge whether to trust the advice, these are peer and professional endorsements rather than anonymous reviews — a stronger signal than marketing copy, though still promotional in nature.

How to use this to decide

  • If you want free starting points: the site offers a Hair Porosity Quiz and a Protein Moisture Balance Quiz, plus a free download, "The Essential Guide for Misunderstood Curls," which also mentions 10% off paid cheat sheets and hair guides.
  • If you want personalised help: the Curl Clinic consultation is the route referenced by at least one testimonial.
  • If you want ongoing content: the site has a Subscribe option and publishes articles such as "4 Ways to Use the Innersense Overnight Repair Serum" and "How to Protect Your Hair This Summer."

One caveat: the site does not publish pricing for consultations or paid guides on the pages reviewed here, so check the relevant page before committing. The free quizzes and download are the lowest-risk way to test whether her method suits your hair before paying for anything.