What Is BreastmilkCounts.com?
Updated
BreastmilkCounts.com is a free breastfeeding resource site run by Texas WIC. It is built for new and expectant mothers who are breastfeeding, planning to breastfeed, or still deciding, and it gathers practical guidance, common-concern troubleshooting, and a 24/7 help line in one place. It is most useful if you want plain-language breastfeeding information and a phone number to call when something is painful or unclear — not a medical diagnosis or a substitute for your own doctor or lactation consultant.
Who runs it and who it's for
The site identifies itself as "BreastmilkCounts.com By Texas WIC" and describes itself as "Your One-Stop Breastfeeding Resource." Its audience is broad: the homepage addresses mothers whether they are already breastfeeding, preparing to, or undecided.
A key detail for anyone worried about eligibility: the site states that WIC breastfeeding help is available for all moms — even if you're not on WIC. So you do not have to be enrolled in the program to use the support described there.
What you can find on the site
The homepage organizes its content into a few clear areas:
| Section | What it covers |
|---|---|
| All About Breastfeeding | Getting prepared and thinking about how you want to feed your baby |
| Breastfeeding Basics | Getting a good latch, finding your favorite position, and more |
| Baby Behavior | Reading cues for hungry, happy, uncomfortable, or tired |
| Common Concerns | Help with uncomfortable breastfeeding, position, latching, or worry about low milk supply |
| Going Back to Work | Preparing for the transition back to work |
| Belly to Baby Newsletter | A newsletter offering |
There is also a legal note: "Texas Law says you have the right to breastfeed in public." That is specific to Texas, so treat it as a Texas-only statement rather than a general rule for other places.
The 24/7 help line
The most concrete service listed is round-the-clock breastfeeding help at 855-550-6667, described as available any time, 24/7. The site also says WIC has breastfeeding experts who can help.
This matters because the "Common Concerns" section points to exactly the situations where a phone call beats reading: discomfort, trouble with position or latch, and concern that you're not making enough milk. If you are in one of those situations, the help line is the fastest path the site offers.
When this site is a good fit — and when it isn't
Good fit if you:
- Want an introduction to breastfeeding basics like latch and positioning
- Are looking for reassurance or practical tips on common problems
- Need a phone number for breastfeeding help at any hour
- Are in Texas and want to know about public breastfeeding rights there
- Are preparing to return to work and want to plan the transition
Look elsewhere if you:
- Need a diagnosis or treatment for a medical issue — the site is an information and support resource, not a clinical service
- Are outside Texas and need local legal guidance on breastfeeding in public
- Want pricing, insurance, or coverage details — the site's homepage does not present that information
How to use it
- Start with the section that matches your situation — "Getting Prepared" if you're still deciding, "Breastfeeding Basics" if you're learning latch and position, or "Common Concerns" if something already hurts or worries you.
- If the reading doesn't resolve it, call 855-550-6667, which the site lists as available 24/7.
- If you're heading back to work, go to the "Going Back to Work" section to prepare for the transition.
- If you're in Texas, note the public breastfeeding right stated on the homepage.
The site is a starting point and a support line, not a replacement for personalized medical care. Use it to get oriented and to find help fast, and bring anything clinical to your own provider.