What Can Brevo's Aura AI Agents Do?
Brevo's Aura AI agents are four task-specific assistants built into the platform: a Marketing Agent, a Sales Assistant, a Data Analyst, and a Conversations Agent. Each one targets a different part of the customer lifecycle — campaign creation, sales outreach, data analysis, and support conversations. They're available as part of Brevo's AI-first platform, which the site describes as serving 600,000+ customers across small business, enterprise, and developer segments.
The four Aura agents and their jobs
Marketing Agent
Handles campaign production and optimization. According to Brevo, it can:
- Generate copy for high-converting campaigns
- Auto-segment audiences
- Optimize send times
- Deliver dynamic product recommendations
This is the agent to reach for when you need a campaign drafted and tuned without building segments or testing send windows manually.
Sales Assistant
Focused on pipeline work rather than campaigns. It can:
- Enrich contacts and accounts instantly
- Automate deal creation
- Send sales emails in seconds
If your bottleneck is manual data entry and slow follow-up on new leads, this is the relevant agent.
Data Analyst
A natural-language query tool. You ask questions in plain language and get instant answers, with results turned into visual insights. Useful when you want reporting without writing queries or waiting on an analyst.
Conversations Agent
Built for live chat and support. It can:
- Summarize live chats in one click
- Tailor replies to your tone
- Turn quick notes into polished messages
This one shortens the gap between a finished chat and a usable follow-up or record.
How the agents fit together
| Agent | Primary job | Typical trigger |
|---|---|---|
| Marketing Agent | Campaign copy, segmentation, send timing, product recommendations | Launching a campaign |
| Sales Assistant | Contact/account enrichment, deal creation, sales emails | New lead or deal stage change |
| Data Analyst | Plain-language questions → visual insights | Reporting or performance review |
| Conversations Agent | Chat summaries, tone-matched replies, message polishing | Live chat or support handoff |
The four cover a full loop: attract and convert (Marketing), close (Sales), measure (Data Analyst), and retain (Conversations). Brevo positions Aura as an "always-on marketing, sales, and support team" that removes busywork so you can focus on strategy.
What to check before relying on them
- Channel coverage matters. Brevo supports email, SMS, WhatsApp, push notifications, loyalty, mobile wallet, transactional messaging, VoIP, phone, live chat, chatbot, and meetings. Confirm the agent you want works with the channel you actually use — the site lists channels at the platform level, not per agent.
- Segment fit. Brevo markets separately to small business, enterprise, and developers. The agents are described as part of the AI-first platform rather than tier-locked, but verify feature access against your plan before committing.
- Pricing and trial terms. Brevo links to a pricing page and offers a free signup, but the source material doesn't state which agents are included at which tier. Check the pricing page directly rather than assuming.
If your goal is faster campaign production and less manual CRM work, the Marketing Agent and Sales Assistant are the most direct fits. If your pain is reporting or support response time, start with the Data Analyst and Conversations Agent instead.