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EnglishHow Ad Angles Video Ads Improve Ad Campaign Performance
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Ad Angles improves ad campaign performance by producing animated video ads that attract more clicks than static images, which in turn lowers cost-per-click and increases shares. The site states that animation attracts 5.5x more clicks than a still image, that Facebook's algorithm lowers the cost of each click when CTR is high, and that animated ads are 8x more likely to be noticed. These claims apply to advertisers running paid social campaigns, particularly on Facebook, who are willing to test creative rather than only adjust targeting or budget.
What Ad Angles Offers
Ad Angles describes itself as a team of expert marketers creating conversion-focused ad copy and creatives. Its services fall into three categories:
| Service | What the site says it delivers |
|---|---|
| Ad Copy | Targeted ad copy written by expert marketers for nearly any type of ad |
| Video Ads | Professionally designed, conversion-focused videos from start to finish |
| Ad Images | Custom-designed, high-quality ad images intended to convert your audience |
The site also states a satisfaction guarantee: if a delivered video, ad image, or ad copy does not meet what was promised, or the client is simply unhappy, Ad Angles will revise it based on feedback.
The Mechanism Behind the Performance Claims
The site's argument connects three effects in sequence:
- Animation draws more clicks. Thousands of advertisers have reportedly proven that animation attracts 5.5x more clicks than a still image.
- Higher CTR lowers cost. Facebook's algorithm reduces the cost of each click when CTR is high — the rule of thumb given is that the higher the CTR, the lower the cost.
- Animation increases visibility and sharing. The site claims an 8x higher chance that an audience will notice an animated ad, and more shares as a result.
In short, the creative itself is treated as the lever: a more engaging ad raises engagement, and the platform's auction responds by charging less per click.
Ad Problems the Site Says It Can Address
Ad Angles frames its services around four common campaign problems:
- Not enough clicks. If CTR is lower than 6%, the site says the problem lies with either the audience or the creative, and that animation is the solution for insufficient clicks.
- Low conversion rate. If clicks do not turn into sales, the site argues that a clear and appealing ad is the first thing to try.
- Ads are expensive. Facebook ads typically cost more than expected, but the site says cost decreases as more people engage with the ad — so grabbing attention is the fix.
- Low relevance score. A low relevance score means Facebook will not show the ad to the best audience because it "thinks" they will not be interested. A more engaging ad is presented as the solution.
How to Decide Whether This Fits Your Campaign
Ad Angles is worth considering if your ads are underperforming on engagement metrics and you have not yet tested animated creative. The site's own diagnostic thresholds give you a starting check:
- Calculate your current CTR. If it sits below 6%, the site's guidance points to creative or audience as the cause.
- Check whether your cost-per-click is higher than you want. The site's logic says improving CTR is the route to lowering it.
- Review your relevance score. If it is low, the site treats creative engagement as the lever.
If your bottleneck is something other than creative — for example, landing page conversion, offer fit, or audience structure — the site's stated services do not address those areas. Pricing, turnaround times, and revision limits are not specified in the available site information, so confirm those details directly before committing.