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EnglishHow Advertisers and Affiliates Use Pushnami's Ad Network
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Pushnami's ad network is a performance-based web push advertising channel built for marketers, affiliates, and agencies. Advertisers use it to buy push notification traffic on CPC, CPA, or CPL terms with no setup fee, while affiliates use it to extend the reach of their offers. It fits teams that already run performance campaigns and want another traffic source with tier-1 inventory, rather than brands looking for a managed, full-service ad agency.
What the network actually offers
According to Pushnami's site, the ad network is positioned as "the #1 web push network in the U.S." and is developed specifically for marketers, affiliates, and agencies. The headline supply figures are:
- 10+ billion impressions available per month
- 15 verticals
- 90%+ tier 1 traffic
- Performance-based pricing: CPC, CPA, CPL
- Zero setup fees
The platform also states that over 1,000,000,000,000 messages have been sent from the Pushnami platform, and that it reaches over 100 million monthly active users. Those numbers describe scale, not your results — treat them as context for how much inventory exists, not a forecast.
How advertisers use it
An advertiser's job here is straightforward: bring an offer, choose a pricing model, and let the network deliver push notifications to subscribers.
- Pick the pricing model that matches your funnel. CPC suits campaigns where you control the landing page and conversion. CPA and CPL suit offers where you only want to pay on a completed action or lead. Because there is no setup fee, testing a new vertical does not carry a fixed entry cost.
- Choose a vertical. With 15 verticals available, the practical first step is matching your offer to a vertical that already has demand rather than forcing a general campaign across all of them.
- Use the tier-1 concentration as a targeting signal. 90%+ tier 1 traffic matters most if your offer monetizes well in the US, UK, Canada, and similar markets. If your offer is built for lower-cost geos, that mix works against you.
- Optimize at the sub-source level. The affiliate publisher case study on the site highlights "easy optimizing of sub-source IDs" as a key need — meaning you can break performance down by source and shift spend toward what converts.
What the customer quote tells you
The site quotes an advertiser describing what they look for in affiliate strategy: "consistent high-quality traffic, consistent lead generation, and easy optimizing of sub-source IDs," adding that Pushnami's Ad Network "delivered on all of these needs for a more affordable cost with better performance than other channels." Read this as a signal about what the platform is designed to support — traffic consistency, lead flow, and granular source optimization — not as a guarantee of the same outcome for your offer.
How affiliates use it
For affiliates, the network is a reach multiplier. The site describes the affiliate use case as expanding "the reach of your offers with the industry-leading push notification ad network." In practice that means:
- You keep your existing offer and tracking, and add push as an additional traffic channel.
- You evaluate it on the same metrics you use elsewhere — cost per lead, conversion rate, and source-level ROI.
- You lean on sub-source IDs to separate good push placements from bad ones instead of judging the whole channel at once.
Pushnami also lists adjacent solutions — Publishers, Lifecycle & Retention, Employment Marketplace, and News — which suggests the same infrastructure serves both monetization (publishers selling traffic) and acquisition (advertisers buying it).
Where it fits and where it doesn't
| Your situation | Pushnami ad network is a reasonable fit if… | Look elsewhere if… |
|---|---|---|
| Traffic goal | You want incremental push traffic at performance pricing | You need search, social, or display inventory |
| Pricing | CPC, CPA, or CPL aligns with your funnel | You need flat-fee or guaranteed placement deals |
| Geography | Your offer monetizes in tier-1 markets | Your offer depends on non-tier-1 volume |
| Team | You can optimize campaigns and read source-level data | You want a fully managed, done-for-you service |
| Commitment | You want to test without a setup fee | You need contractual volume guarantees |
Practical next steps
- Confirm the pricing model and vertical for your offer before building creative — the site lists CPC, CPA, and CPL, but which one applies depends on your campaign type.
- Ask about available volume in your specific vertical and geo, since the 10+ billion monthly impressions figure is network-wide, not per-vertical.
- Set up sub-source tracking from day one. The case study evidence points to source-level optimization as the main lever, and retrofitting tracking later wastes early spend.
- Start with a test budget and judge results on cost per acquisition or cost per lead, not on impressions delivered.
Pushnami's own site does not publish minimum spend, contract terms, or a public pricing table, so those details need to come from a demo or sales conversation.