How Advertisers and Agencies Run Web Push Ad Campaigns with Adrenalead

Adrenalead lets advertisers and agencies run Web Push ad campaigns across an exclusive network of 60M+ opt-in user profiles, with end-to-end campaign management handled by a dedicated expert. Agencies can also choose granular targeting powered by 1,500+ media partners, run Brandformance formats that combine awareness and performance, and activate campaigns either through their own programmatic seats or via direct deals. This path suits teams that want reach beyond their own subscriber base; if your goal is instead to build and monetize your own push audience, the publisher-side setup is the better fit.

What the advertiser and agency offer includes

According to the platform, the advertiser/agency side is built around four capabilities:

• Reach through an exclusive network — access to 60M+ opt-in profiles rather than only your own subscribers.
• End-to-end campaign management — a dedicated expert manages the campaign from start to finish.
• Granular targeting — audience selection powered by 1,500+ media partners.
• Brandformance formats — campaign formats that combine brand awareness and performance goals.

Agencies have two activation routes: running campaigns through their own programmatic seats, or setting them up as direct deals.

How the campaign process works

1. Choose your activation route. Agencies decide between programmatic seats and direct deals; advertisers work with the platform's managed setup.
2. Define the audience. Targeting draws on the 1,500+ media partner network to select granular audience segments.
3. Select the format. Brandformance formats are designed to serve awareness and performance objectives together.
4. Hand off or run the campaign. A dedicated expert manages the campaign end-to-end, or the agency operates it through its programmatic seat.
5. Track and adjust. Campaigns, performance, and strategy adjustments are managed from the platform dashboard.

Advertisers vs. agencies vs. publishers: which side fits

If you are a brand or agency whose objective is to buy reach and conversions, the advertiser/agency path applies. If you want to collect your own subscribers and monetize your own traffic, use the publisher path instead.

Setup and practical conditions

The platform states that integration is accessible to all and takes about 10 minutes, with no developer required. Setup uses a script or dedicated plugins, and the same plugin set covers Prestashop, Shopify, WooCommerce, and WordPress. Supporting details include customizable subscription prompt templates, documentation in 5 languages, and customer support based in France.

For publishers specifically, the platform describes a free solution covering up to 5,000 SaaS subscribers, an average opt-in rate of 15%, and 2,000+ companies using it. These figures are the platform's own claims and apply to the publisher-side offer; the advertiser and agency network reach is stated separately as 60M+ opt-in profiles.

Common questions before starting

Do I need my own audience first? No — the advertiser/agency model reaches the existing 60M+ opt-in network, so you are not limited to subscribers you collected yourself.

Can agencies keep using their own buying tools? Yes, campaigns can be activated via programmatic seats or direct deals.

Is targeting broad or narrow? The platform describes granular targeting supported by 1,500+ media partners.

Who runs the campaign? A dedicated expert provides end-to-end management, while the dashboard handles results tracking and optimization.

To move forward, decide whether you are buying reach (advertiser/agency) or building your own base (publisher), then request a demo or start the setup — the platform offers both a free trial entry point and a demo request.