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EnglishHow Borrell Associates Subscription Plans Work
Updated
Borrell Associates sells access to local advertising and marketing data through a subscription model, with individual reports also available for separate purchase. If you need ongoing, market-level spending data across many geographies or business categories, a subscription is the relevant path; if you need one specific study, buying that report individually may be enough. Plan details and pricing live on the company's Subscription Plans page, and existing subscribers log in through dedicated Compass or website log-in links.
What a subscription gives you access to
Borrell's core data products are Compass and Local Scope, and the subscription is the mechanism that unlocks them.
- Compass tracks and forecasts advertising and marketing spending for more than 20 million U.S. businesses. It is customizable by geography down to the county level, covers 100 types of businesses, and spans dozens of media and marketing expenditure categories.
- Local Scope profiles the customers of a local business using cellphone activity data, giving a view of the competitive landscape for a given local market.
The site describes market-level data access as configurable for any geography, down to the county level, covering both advertising (media) and other marketing forms such as event sponsorships, promotional items, and printed materials.
How access is configured
Geography is the main variable. Rather than a single national dataset, access can be scoped to the market or region you care about, including county-level detail. This matters if your work is limited to specific metros or if you need to compare markets — you configure access to match the footprint you actually analyze.
Subscription vs. buying individual reports
These are two separate purchase paths on the site:
| Path | What you get | When it fits |
|---|---|---|
| Subscription | Ongoing access to market-level data products (Compass, Local Scope) | You need recurring, multi-market, or customizable data |
| Individual report purchase | A specific report, added to cart and downloaded | You need one study, e.g. the 2026 Annual Report |
The 2026 Annual Report is an example of the report path: a 65-page analysis with 42 charts and tables on local digital advertising growth, including appendices on business-location growth across 370 MSAs and obtainable digital revenue in 511 U.S. Digital Marketing Regions. It is presented as a product you read, not as a subscription feature.
Finding plan details and logging in
- Plan details: the Subscription Plans page is the source for what each plan includes. The site does not publish plan tiers or prices in the material available here, so check that page directly rather than assuming terms.
- Logging in: the site shows separate Compass-Login and Website-Login entry points, and prompts "Have a Borrell Subscription? Log-In" alongside report purchases. If you already subscribe, use the matching log-in for the product you need.
- Staying current: you can sign up for research alerts to be notified when new content is released.
What to decide before subscribing
- Scope of geography — do you need one market, several, or county-level detail? Access is configurable, so define this first.
- Which product — Compass for spending trends and forecasts, Local Scope for customer demographics and competitive landscape. They answer different questions.
- Ongoing vs. one-time — if a single report covers your need, the report path avoids a subscription commitment.
- Confirm current terms — plan contents and pricing are not specified in the available site material; verify on the Subscription Plans page before purchasing.