How Can a Retail Shop Become a MODO Eyewear Stockist?

MODO Eyewear accepts retail partnership inquiries through a "Become a Retailer" form on modo.com. An optical shop or retailer interested in carrying the brand submits the form, and MODO responds with the information needed to proceed. Existing retail partners order through MODOBIZ, the brand's B2B portal, where they can browse styles and pop materials across House of MODO and place orders directly.

What the Retailer Path Looks Like

MODO describes itself as an independent eyewear brand that has delivered lightweight, high-quality eyewear since 1990. Its retailer-facing offer has two distinct stages:

The site's own framing is that the B2B portal is for bringing the new collection "to your customers" — so the form is the entry point, and MODOBIZ is the working tool once a relationship is in place.

Step by Step: Submitting a Retailer Inquiry

1. Go to modo.com and look for the retailer section. The site presents it under the heading "Interested in MODO?" with the line that MODO will "get back to you with all the information you need."
2. Open the "Become a Retailer" form. The site directs interested shops to "click the button below to fill the form."
3. Describe your business. The form is the channel MODO uses to assess fit and send back details; the site does not publish the full field list, so prepare standard business details (shop name, location, current brands carried) before you start.
4. Submit and wait for MODO's reply. The stated outcome is a response containing the information required to move forward. No approval timeline is published.
5. Once onboarded, use MODOBIZ. Log in to the B2B portal to view the current collection and order directly.

Verification point: you have completed the retail path when you can access MODOBIZ and see orderable styles. Until then, you are still in the inquiry stage.

What You Can Evaluate Before Inquiring

Retailers deciding whether MODO fits their assortment can check several things on the public site first:

• Product range and filtering. The consumer-facing assortment can be browsed and filtered by shape, color, and material — a quick way to judge whether the aesthetic matches your customer base.
• Price positioning. Quick-view listings on the site show frames at $275.00 and $249.00, which gives a sense of the retail price band before you request wholesale terms.
• Design story. MODO highlights patented screwless hinges, layered materials, and award-winning designs under "Our Innovations" — useful talking points for staff and customers.
• Brand purpose. Through its "Buy a Frame – Help a Child See" program with Seva, started in 2013, MODO reports helping more than 2 million children, and it supports Vision Center initiatives in India and Nepal. This can matter to shops whose customers respond to cause-linked brands.

Common Sticking Points

• The form is the only published entry point. The site does not list a direct wholesale email, phone line, or minimum order requirements, so there is no shortcut around the inquiry.
• MODOBIZ access is not self-serve. The portal is described as the ordering channel for retailers, implying credentials come after the relationship is established rather than from open sign-up.
• No published timelines or terms. Approval speed, wholesale pricing, and order minimums are not stated on the page; treat these as questions for MODO's reply rather than assumptions.
• Don't confuse the newsletter with the retailer form. The site's subscribe link is for the newsletter, not for partnership inquiries.

A Practical Next Step

If you run an optical shop and want to test fit quickly, browse the current assortment by shape, color, and material, note two or three frames that would suit your floor, and then submit the "Become a Retailer" form referencing those styles. That gives MODO a concrete basis for its reply and shortens the back-and-forth before you reach MODOBIZ.