How can restaurants or shops partner with Deliveroo?

Updated

Restaurants and shops can apply to partner with Deliveroo through the "Partner with us" section of deliveroo.co.uk, using the "Get started" link to begin the sign-up process. Deliveroo states that it handles delivery so partners can focus on the food, and that joining lets you reach more customers. This guide is for food and retail businesses evaluating whether to join and wanting to start an application; it does not cover contract terms, commission rates, or eligibility rules, which are not published on the page.

What Deliveroo says partnering involves

The site's partner messaging is short and centers on three points:

  • Reach: "Join Deliveroo and reach more customers than ever."
  • Delivery handled by Deliveroo: "We handle delivery, so you can focus on the food."
  • A direct application path: a "Partner with us" section with a "Get started" button.

The homepage also shows Deliveroo's broader delivery scope — "Restaurants, takeaways, supermarkets and shops" — which indicates the platform works with both prepared-food businesses and retail shops, not restaurants alone.

How to start the application

  1. Go to deliveroo.co.uk.
  2. Find the "Partner with us" section (it appears in the page navigation and as a homepage section).
  3. Select "Get started" to enter the partner sign-up flow.
  4. Complete the application with your business details. The page does not list the specific fields, documents, or approval steps, so treat the form itself as the source of what's required.

Expected result: you enter Deliveroo's onboarding process as a prospective partner. The site does not state how long approval takes or what criteria are applied.

What to check before applying

Because the public page omits commercial details, confirm these directly during sign-up rather than assuming:

Question Status on the page
Commission or fees paid by partners Not stated
Delivery area eligibility Not stated; customers check coverage by entering a postcode
Menu or catalogue requirements Not stated
Contract length or exit terms Not stated
Onboarding timeline Not stated

The only fee-related language on the page concerns customers, not partners: meal-deal discounts of "up to 25% off" are "subject to availability," for "participating restaurants only," and "service/delivery fees apply." That tells you promotions are opt-in for participating restaurants, but it does not describe partner economics.

Is it worth applying?

A reasonable way to decide is to test demand in your area first. The homepage lets anyone "Enter a postcode to see what we deliver" — if your neighbourhood already shows active Deliveroo coverage, the customer base and courier network exist locally. If it doesn't, ask about coverage during the application.

Then weigh the stated benefit — more customers and delivery handled for you — against the costs you'll only learn in the partner process. For a kitchen already at capacity, added order volume with platform delivery may not be the constraint; for a shop wanting delivery without running its own fleet, the "we handle delivery" model is the main draw.

Separate from partnering, the site also offers "Ride with us" for couriers and "Deliveroo for Work" for workplace meal programs — neither is a merchant partnership route, so don't use those links to apply as a restaurant or shop.