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EnglishHow Do CXL's Live AI Marketing Cohorts Work?
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CXL's live AI marketing cohorts are week-long, small-group programs in which you build three working AI marketing workflows on your own customers and channels, not on sample data. Each workflow starts in a 90-minute live online session where the instructor and group build the first version together, then you adapt it between sessions, get help in a private cohort community when it breaks, and demo it working before it counts. The format suits marketers who already use ChatGPT, Claude, or Codex and want those tools doing real work; the live cohort starts at $799 per person, and full access to all of CXL is $1,599 per year.
The build cycle: live session, adaptation, support, demo
The program follows a repeating loop rather than a lecture schedule:
- Build it live together. A 90-minute live online session in which the group builds the first version of a workflow with the instructor. CXL describes this explicitly as "not a lecture."
- Make it yours. Between sessions, you adapt the workflow to your own customers, channels, and tools.
- Get help when it breaks. Instructors and other marketers in the private cohort community help you fix what fails until the workflow runs on your own work.
- Demo it working. A practitioner reviews your build, and you demonstrate it functioning before it counts toward completion.
The stated rhythm is about one hour a day for a week, with recordings available within a day if you miss a live session.
What you actually build
CXL frames the cohort around three workflows, each designed to keep running in your own tools after the program ends:
| Workflow | Before | After |
|---|---|---|
| Marketing Brain (designed with Diane Wiredu) | You paste customer, positioning, and voice into every prompt and still get generic drafts | One document every AI tool reads, so drafts start on brand |
| Campaign engine (designed with Tyler Durman) | You write every first draft, then check what AI made up | One brief in, a full campaign draft out, with sources you can check |
| Reporting agent | — | — |
The underlying logic is the distinction CXL draws between using a chatbot and building a system: ChatGPT answers questions, while the cohort has you assemble repeatable infrastructure on your own accounts and channels.
What the schedule demands of you
- Time: roughly one hour per day across a week, plus the 90-minute live sessions.
- Prerequisites: comfort with at least one major AI assistant (ChatGPT, Claude, or Codex) and access to your own customer, channel, and tool data to build on.
- Live attendance is useful but not mandatory: recordings land within a day, though the live build and community troubleshooting are where the format's value sits.
Is it the right fit?
Choose the live cohort if you want to leave with functioning workflows tied to your own marketing and are willing to spend a week adapting them between sessions. Choose the annual all-access option at $1,599/year if you also want the broader library of 80+ on-demand B2B marketing courses alongside the AI cohort. If you only need conceptual grounding in AI for marketing, the build-and-demo structure here is heavier than a course library alone.
CXL reports that over 90,000 marketers have taken its courses, and student accounts describe the program as a ground-up rethink of marketing workflows rather than a prompt-tips session.