How Do You Get Started With Baseline and What Does It Cost?

You can start using Baseline for free — the site's call to action is "Get started for Free" and it states "No credit card required." Baseline is a digital asset management (DAM) platform built for creative and marketing teams, so the free entry point lets you test whether its core organizing, sharing, and publishing features fit your workflow before you commit. For actual plan costs, Baseline has a dedicated pricing page at baseline.is/pricing; the homepage itself does not list specific tiers or prices.

What Baseline Is and Who It's For

Baseline describes itself as "Digital asset management built for creative and marketing teams" and positions itself as "Your Creative Team's Single Source of Truth." It's aimed at teams that need to store, organize, and distribute visual and brand assets rather than at individual casual users.

The core promise is consolidation: organize assets with AI-powered search, collaborate with your team, share with clients, and publish brand guidelines — all in one place.

Getting Started: The Core Workflow

Baseline's own "Built for how you work" section breaks the product into three stages. Here's what each involves and what you'd actually do.

1. Upload and ingest

• Drag and drop files, use bulk upload, or connect your existing sources.
• Supported formats include images, videos, documents, and more.
• Expected result: your assets live in one searchable library instead of scattered across drives and chat threads.

2. Search and organize

• Find assets by content, metadata, tags, or custom fields.
• Use visual search and advanced filters.
• Group assets into boards and kanban views.
• Custom fields let you capture metadata that matters to your specific workflow.
• Expected result: anyone on the team can locate the right asset without asking around.

3. Share, export, and publish

• Create secure share links for boards and individual assets.
• Control access, add comments and annotations, and keep everyone in sync.
• Export assets when needed.
• Publish boards as public websites — useful for brand guides, galleries, and portfolios.
• Expected result: clients and stakeholders get a controlled link rather than a file dump.

What It Costs

The homepage gives you a free entry point and points to a pricing page for details. Because the homepage doesn't publish tier names, seat limits, storage caps, or per-plan feature differences, check baseline.is/pricing directly and match it against your team size and usage before deciding to upgrade.

A Practical Way to Evaluate It

1. Start free. Sign up without a card and upload a representative sample of your real assets — not a tidy demo set.
2. Test the search. Try finding assets by content and by custom field. If your team relies on specific metadata (campaign, region, usage rights), confirm custom fields can capture it.
3. Run a real share. Send a board link to a colleague or client and check permissions and commenting.
4. Try publishing. Publish a board as a public site and see whether it works as a brand guide or portfolio.
5. Then check pricing. With a concrete sense of your seat count and storage needs, compare against baseline.is/pricing.

Common Sticking Points to Watch

• Pricing details aren't on the homepage. Don't assume the free tier covers your whole team — verify limits on the pricing page.
• Metadata setup takes upfront effort. Custom fields only help if you decide what to track before bulk-uploading.
• Publishing is public by design. When you publish a board as a website, confirm what's exposed and use access controls for anything client-sensitive.

Bottom Line

Baseline is a DAM tool for creative and marketing teams, and you can begin at no stated cost with no credit card. Use the free start to test upload, search, sharing, and publishing against your real workflow, then consult baseline.is/pricing to choose a plan based on your team's size and needs.