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EnglishHow does Knockoff find and remove knockoff listings?
Updated
Knockoff is a brand protection service for Shopify stores that watches for stolen listings, copycat storefronts, and trademark filings across Amazon, Temu, eBay, Etsy, AliExpress, Facebook, Instagram, and the open web. It works in four steps: connect your store, monitor marketplaces, confirm matches with archived evidence, and file takedowns as your authorized agent. Setup takes about five minutes, and your first scan starts the moment you subscribe. This fits store owners who want takedowns handled for them rather than running reverse image searches and filing notices manually.
The four-step process
1. Connect your store
You install the connection to your Shopify store, which takes about five minutes. Your catalog syncs, and every product photo is covered from that moment. This is the input the rest of the process depends on: your own photos become the reference set that every match is checked against.
2. Knockoff watches the marketplaces
The service runs reverse image search across every marketplace where knockoffs sell. Every match it surfaces is backed by your own photo, so you are not reviewing generic keyword hits.
3. Matches are confirmed with evidence
Each match arrives with evidence: an archived page, a timestamp, and a side-by-side comparison. A match only counts when your own photo appears in the seller's gallery. That confirmation step is what separates a real stolen listing from a coincidental lookalike.
4. Takedowns are filed
Knockoff prepares the exact takedown, signs it, and files it as your authorized agent, then chases the reply. You sign a Letter of Authorization once, and you can revoke it at any time. Weak cases are never filed in your name.
One exception: for Amazon photo claims, Knockoff prepares the notice and you send it from your own Amazon account, which takes about two minutes.
What gets watched
| Surface | What it catches | How it's confirmed |
|---|---|---|
| Stolen listings | Your product photos resold by strangers | Exact image match, confirmed in the listing's own gallery |
| Copycat storefronts | Stores built to pass for yours | Caught the day they go live |
| Trademark filings | Filings that copy your brand name | Watched across covered platforms |
| Open web | Knockoff activity outside major marketplaces | Included in monitoring scope |
The example shown in the product itself: a walnut desk organizer listed at $68.00 on your store appears on Temu at $8.99, with an exact photo match confirmed in the listing's own gallery.
What you need to know before deciding
- Pricing is a single plan at $799 a month. The site states one plan with no quotes and no contracts, so there is no tiered or usage-based structure to compare.
- You stay in the loop for Amazon photo claims. Everything else is filed for you, but that one category requires you to send the notice yourself.
- Authorization is revocable. The Letter of Authorization is signed once, but you can pull it back at any time.
- Coverage is platform-specific. Takedowns are filed on covered platforms, so check that the marketplaces where your knockoffs actually appear are in scope before subscribing.
- First results start immediately. Your first scan begins the moment you subscribe, so there is no onboarding delay before monitoring starts.
Common questions
Do I need to find the knockoffs myself? No. The service runs the reverse image search and only surfaces matches backed by your own photo.
What if a match turns out to be weak? It is not filed in your name. The confirmation step — your photo in the seller's gallery — is the gate.
How long does setup take? About five minutes to connect the store, and scanning starts right away.
Can I talk to someone before subscribing? The site lists a text line for the founder, Josh, at (279) 240-3865, positioned for store owners unsure whether it fits.