How Does Magic Loops Pricing Work, and Which Plan Should You Choose?
Updated
Magic Loops prices every paid plan at $1 USD per 1,000 credits, with a free tier that gives you 8,000 credits plus daily and monthly allowances. Choose Free to test ideas with public Loops, Professional ($20/month) for private Loops and flexible credit use, and Enterprise if you need unlimited credits, on-premise hosting, or SOC 2 compliance. The right plan depends on whether your Loops must stay private and how many runs you expect per month.
The Three Plans at a Glance
| Free | Professional | Enterprise | |
|---|---|---|---|
| Price | $0 | $20 / month | Contact sales |
| Credits | 8,000 credits | Dynamic credits (billed at $1 per 1,000) | Unlimited credits |
| Loop visibility | Public Loops | Private Loops | Private Loops |
| Generation allowance | 250 Gen Credits daily | — | — |
| Run allowance | 500 Run Credits monthly | — | Unlimited Runs |
| Support | Community support | Dedicated support | 1:1 support |
| Hosting / compliance | — | — | On-premise hosting, SOC 2 compliance, custom models |
What the Free Plan Actually Covers
The Free plan is a real starting point, not a demo:
- 8,000 credits to begin with.
- 250 Gen Credits per day, which covers building and generating Loops.
- 500 Run Credits per month, which covers executing them.
- Public Loops — your creations are visible to the community.
The catch is the split between generation and running. Building is relatively generous (250 per day), but 500 runs per month works out to roughly 16 runs per day. If you build an automation you rely on daily, you will likely hit the run ceiling before the generation ceiling. The other constraint is visibility: public Loops suit experiments, community apps, and learning the platform, but not anything containing private data or a workflow you want to keep to yourself.
How Credits Work on Paid Plans
Paid plans are metered at $1 per 1,000 credits, so your monthly cost scales with usage rather than a fixed feature bundle. Professional is listed at $20/month with "dynamic credits," meaning the credit volume adjusts to what you actually use rather than a hard cap you buy in advance.
Two practical implications:
- Estimate your run volume first. Count how many times per day your Loops would execute, multiply by 30, and check that against your credit budget. A Loop that runs a handful of times a day is cheap; one triggered by every incoming message or file is not.
- Generation and running both draw on credits. Building and iterating on a Loop consumes credits too, so heavy experimentation months cost more than steady-state months.
The site does not publish a per-action credit rate, so the exact cost of a single run depends on what the Loop does. Treat the $1/1,000 figure as the conversion rate and confirm consumption on the Compare Plans page before committing.
When Professional Is the Right Choice
Pick Professional if either of these is true:
- Your Loops need to be private. Private Loops are the headline difference from Free, and for most business or personal-data use cases this alone justifies the $20.
- You run Loops regularly. Dynamic credits remove the 500-runs-per-month ceiling and let you pay for what you use at the flat $1/1,000 rate, with dedicated support included.
Skip it if you are still exploring. The Free plan's 250 daily Gen Credits are enough to learn how Loops combine LLMs and code, and you can upgrade the moment privacy or volume becomes a real requirement.
When Enterprise Makes Sense
Enterprise is aimed at large organizations and bundles capabilities the lower tiers do not offer:
- Unlimited credits and unlimited runs — no metering to forecast.
- On-premise hosting — for teams that cannot run workflows in a shared cloud environment.
- SOC 2 compliance — relevant if your procurement or security review requires it.
- 1:1 support and custom models.
This is a sales conversation, not a self-serve checkout. If your organization requires on-premise deployment or a compliance attestation, Enterprise is the only tier that addresses it.
What to Check Before You Decide
Before choosing, verify these on the pricing page:
- The credit cost of your specific Loop type. The $1/1,000 rate is fixed, but consumption per run is not published in the summary — check the Compare Plans view.
- Whether "dynamic credits" has a floor or overage behavior beyond the $20 base.
- What counts as a Gen Credit versus a Run Credit on paid plans, since the Free tier separates them and paid tiers describe credits more generally.
- Enterprise contract terms — pricing is quote-based, so hosting and compliance scope are negotiated.
A Simple Decision Rule
- Learning or building public apps → Free.
- Private Loops, or more than ~500 runs a month → Professional at $20/month plus $1 per 1,000 credits.
- Unlimited volume, on-premise hosting, or SOC 2 required → Enterprise.
The platform reports over 3.5 million Loop runs from 65,000 users, so the Free tier is a genuine on-ramp rather than a trial — start there, and upgrade when privacy or run volume forces the decision.