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EnglishHow does Press Data's media monitoring service work?
Updated
Press Data is a UK-based news and media intelligence company that has been operating since 1991. Its media monitoring service works by combining human research and editorial expertise with technology to deliver customised monitoring briefs to clients. According to the company, the service is built around each client's specific search terms and categories, with an account management team providing ongoing support across the 24-hour news cycle.
What the service covers
Press Data describes its offering as "Human Media Intelligence," with services that include:
- Media monitoring
- A media platform called NewsPad Pro
- Social media monitoring
- Real-time news
- Research and insight consultancy
- A journalist contacts database
The company says it serves sectors including public sector, finance, corporate, and policy/not-for-profit organisations.
How the monitoring process works
1. Customised briefs based on your search terms
Monitoring is set up around the client's own requirements. In a testimonial on the Press Data site, Creative Scotland's media relations coordinator describes a "complex" reading brief "with multiple search terms split across several categories." This suggests the service is configured per client rather than delivered as a generic feed.
2. Human research and editorial review
Press Data states that its work is "founded on our core values of quality, excellence and exceptional customer service," and that it believes "fundamentally in the strength and power of human expertise, whilst harnessing the potential that technology can bring." The company positions human review as central to accuracy and reliability.
3. Daily processing at scale
Press Data's website lists the following figures under "Press Data in Numbers":
| Metric | Description |
|---|---|
| Minutes of broadcast indexed & transcribed every 24 hrs | Broadcast content processed daily |
| Content pieces processed every single day | Total volume of content handled |
| % of Press Data staff based in the UK | UK-based team |
| % Client Retention year after year | Client retention rate |
The specific percentages and figures are presented on the site but not stated in the available source text.
4. Ongoing account management
The service includes an account management team. Creative Scotland's testimonial notes that coverage is "accurate, delivered on time and – really importantly – backed up by an account management team who go the extra mile to resolve any queries or requests as quickly as possible."
5. Adjusting the monitoring structure
Press Data also advises clients on how to restructure their monitoring setup. NHS Lothian's testimonial states that Press Data "provided us with invaluable advice on how to restructure our monitoring service to minimise licensing costs" — indicating the service can be reviewed and reconfigured to meet cost or coverage goals.
What to expect day to day
According to the site, "from the start of your working day your customised Press Data service equips you with all you need to know to manage your communication requirements, with support and tools continuously available throughout the 24-hour news cycle."
How to get started
The site offers a "Book a demo" option to schedule time with the team. Pricing, contract terms, and login requirements are not specified in the available information, so those details would need to be confirmed directly with Press Data.