How eReleases Helps Small Businesses Get Media Coverage

Updated

eReleases is a press release distribution service built for small businesses that want national media exposure without hiring an agency. It works by pushing your release through the Cision PR Newswire network to journalists, bloggers, and influencers, and by hand-selecting contacts most likely to respond to your story. If you have a newsworthy announcement and a modest budget, this is the model it uses to get you in front of the press.

What eReleases actually does

The core offer is distribution plus targeting, not just a wire blast. According to the site, your press release reaches:

  • 1.7 million+ media contacts, including 700,000+ bloggers and social media influencers
  • 550 news content systems and 3,000 newsrooms
  • 4,500+ major news websites through the Cision PR Newswire network

Beyond raw reach, eReleases emphasizes curation over quantity. Rather than sending your release to everyone, it hand-selects journalists most likely to respond, based on what those journalists are looking for. The PR Pro plan also includes one Cision Influencer list—a curated email sent to individuals likely to engage with your release.

How the process works for a small business

  1. You write or submit your press release. eReleases offers PR writing as a separate service if you don't have one ready.
  2. The release is optimized for search engines using white-hat methods—coded so search engines can understand it, without deceptive SEO tactics.
  3. It's distributed through the PR Newswire network to newsrooms, content systems, and news sites, plus targeted trade magazines, reporters, and bloggers.
  4. You get a measured results report showing traffic, audience, and engagement, including placement on as many as 300 online PR submission sites. This report is included in all three distribution plans.

Real editors handle the work—the site notes there are no salespeople in the process.

What makes it suited to small businesses

  • 28+ years of relationships with journalists, reporters, bloggers, and influencers
  • Access to the nation's oldest and largest press release newswire (PR Newswire) without needing your own media contacts
  • Hyper-targeting to industry-specific trade magazines and influencers, which matters more for small businesses than broad reach alone
  • Measurable reporting so you can see whether the spend produced traffic and engagement

What to check before you commit

  • Pricing is not shown in the source material. Visit the pricing page directly to compare the three distribution plans and confirm what each includes.
  • Newsworthiness still matters. Distribution gets your release in front of journalists; it doesn't guarantee coverage. The hand-selection process improves your odds, but the story itself has to earn the pickup.
  • The Cision Influencer list is tied to the PR Pro plan, so confirm which tier includes it if targeted influencer outreach is your priority.

If your goal is national visibility on a small-business budget and you have a genuine announcement to share, eReleases is designed for exactly that scenario. Start by checking current pricing and plan inclusions, then decide whether the reach and targeting match your announcement.