How eReleases Measures Press Release Distribution Results

eReleases measures results by giving you a detailed report after distribution that shows traffic, audience, and engagement, plus confirmation of where your release was placed across as many as 300 online PR media submission sites. That reporting is included in all three distribution plans, so you don't have to upgrade to see whether your release performed. If you need to justify PR spend to a client, a manager, or yourself, this is the mechanism to look at first.

What the report actually covers

The post-distribution report is built around three categories of data:

• Traffic — how many people viewed or clicked through to your release.
• Audience — who was reached, tied to the journalist, blogger, and influencer contacts your release went out to.
• Engagement — how those recipients interacted with the release rather than simply receiving it.

Alongside those numbers, the report documents your distribution across up to 300 online PR media submission sites. That placement list matters because it turns "we sent it" into "here is where it landed."

The reach numbers behind the report

The report is only meaningful if you know the size of the network it's measuring against. Per eReleases' own description of its service:

Distribution runs through the Cision PR Newswire network, and the PR Pro plan includes one Cision Influencer list — a curated email sent to individuals likely to engage with your release. That curation is the part most directly tied to engagement numbers: the report reflects outreach to hand-selected journalists rather than a single undifferentiated blast.

How to read the results in practice

A few things to keep in mind when you open the report:

1. Placement count is not the same as pickup. The 300 submission sites show syndication; traffic and engagement show whether anyone cared. Read them together.
2. Engagement is the leading indicator. Journalist and blogger response is what produces actual coverage later, so treat early engagement as the signal to follow up on.
3. Compare against your own baseline. The report is most useful release over release — same business, same beat — rather than against an industry average you can't verify.

What eReleases does not claim to measure

The available material describes traffic, audience, engagement, and placement reporting. It does not promise a specific number of news stories, interviews, or sales, and it does not publish guaranteed coverage figures. SEO work is described as white-hat optimization for search engines — coding the release so search engines can understand it — not as a ranking guarantee. Treat any expectation of a fixed outcome as outside what the service states.

If your goal is simply to know whether a release was distributed and how it performed at the audience level, the included report answers that. If your goal is a guaranteed media placement, that is a different question, and the reporting described here won't settle it.