How Farm Owners Can Add or Claim a Farm Listing on Local Picks

Farm owners can get on Local Picks in two ways: create a new listing for a farm that isn't on the platform yet, or claim an existing listing that someone else already added. Both start with a free account, and both are free to set up. If your farm already appears in the directory, claiming it gives you control over the details and better visibility; if it doesn't appear, you create the listing yourself. The same tools also let any community member suggest edits to listings they don't own.

Before you start

Local Picks describes itself as a community connecting local producers of fresh, affordable products with the people who want to buy them. The site states it has over 18,000 listings (a separate section of the same page says "over 14,000 farms and markets"), so there's a reasonable chance your farm or a nearby market is already listed.

You'll need:

• A free Local Picks account (the site repeatedly refers to signing up for a free account to unlock features).
• Basic details about the farm: name, location, and the products you sell.
• A way to verify ownership if you're claiming an existing listing rather than creating a new one.

Option 1: Create a new listing

Use this when you search Local Picks and your farm doesn't come up.

1. Sign up for a free account. The homepage prompts visitors to "Get started with a free account" and notes that signing up unlocks features. Log in once your account is active.
2. Go to the listing creation tool. The "Help Us Grow!" section offers a Create a Listing action aimed at both farm owners and supporters of local agriculture.
3. Enter your farm's details. Provide the name, location, and product information so buyers can find you. The platform's stated purpose is helping people "find and support local producers near you," so accurate location and product data is what makes your listing discoverable.
4. Publish and manage it. Once created, the listing is yours to maintain. The account features list includes "Create and Manage Listings" — described as putting local farms on the map by listing your own business or a favorite community farm.

Expected result: your farm appears in Local Picks search results and can be saved as a favorite by other users.

Option 2: Claim an existing listing

Use this when your farm is already on Local Picks but you didn't create the listing — for example, a customer or community member added it.

1. Find your listing. Search the directory for your farm name.
2. Use the claim option. Local Picks lists "Claim Listings and Suggest Edits" as an account feature, describing it as a way to "take control by claiming a farm you own for enhanced visibility."
3. Verify ownership. The claim process exists specifically for farms you own, so expect to confirm that you're the owner before gaining control.
4. Update the details. After claiming, you can correct or expand the listing information.

Why claim instead of ignoring it: the platform explicitly ties claiming to "enhanced visibility." An unclaimed listing can still be edited by others through the suggestion process, and you won't control how your farm is presented.

Option 3: Suggest edits to a listing you don't own

If you're not the owner but spot outdated or wrong information, Local Picks supports "Suggesting improvements to existing listings." This is the path for community members — the platform frames listing accuracy as a shared effort: "Whether you're a farm owner or just a supporter of local agriculture, you can create listings and suggest edits to ensure our directory stays up to date."

Suggested edits are proposals, not direct changes — the listing owner or platform review handles them.

What you get from being listed

Common snags

• Your farm is already listed but you can't find the claim option. Try searching by exact farm name; listings added by community members may have slightly different names than you'd use.
• You're not sure whether to create or claim. Search first. Creating a duplicate listing for a farm that already exists splits reviews and favorites across two pages.
• You want to list a farm you don't own. That's allowed — the platform invites supporters to list "a favorite community farm" — but you won't have owner-level control, and the actual owner can later claim it.
• Pricing questions. The site states "It's free to get started" for farm owners joining the network. No paid tiers or payment details appear in the available material, so treat any cost beyond that as unconfirmed.

The short version

Sign up free, search for your farm, then either claim it (if it exists) or create it (if it doesn't). Claiming is the better path when available because it comes with owner control and the platform's stated visibility boost. Either way, the goal is the same: show up accurately in a directory built to connect local producers with nearby buyers.