How Meitu Uses AI in Its Imaging and Design Products

Meitu positions itself as an AI-driven technology company with "beauty" as its core ideal, and it applies AI across a portfolio of photo, video, and design products. According to the company's own description, the goal is to make image, video, and design creation "straightforward and efficient." The site does not publish model-level technical details, so the clearest way to understand Meitu's AI use is through its product lineup and the technical entry points it lists: the Meitu AI Open Platform and MT Lab.

The company's stated AI positioning

Meitu's homepage describes the company in two connected parts: an AI-driven technology company, and a maker of world-class imaging products. The phrase "Uniting Art and Technology" frames the same idea — AI is presented as the mechanism behind creative tools rather than as a separate business. This matters for readers trying to place Meitu among imaging software companies: the AI claim is tied directly to editing and creation workflows, not to general-purpose AI research.

AI across the product lineup

The site groups its products by creation task. The table below maps each listed product to the task it addresses, based only on how the site presents it.

Two entries make the AI role explicit in their naming: Wink is described as an "AI video enhancement suite," and Kaipai is aimed at talking-video creation, a task that typically involves automated processing of people and speech on screen. For the rest, the AI connection comes from the company-level positioning rather than from per-product technical descriptions.

The broader product list on the site also includes Picchi, Kumoo, ZCOOL, WHEE, RoboNeo, MVLAND, MeituHub, and EveLab Insight. The site does not describe what each of these does, so they are best treated as part of the portfolio rather than as confirmed AI features.

Technical entry points: AI Open Platform and MT Lab

For readers interested in the technology rather than the consumer apps, the site lists two relevant entries:

• Meitu AI Open Platform — listed among the company's products. The name indicates a route for external access to Meitu's AI capabilities, but the site provides no documentation, pricing, or access terms on this page.
• MT Lab — listed alongside the open platform, indicating an internal research or technology arm. No further detail is given on the page.

A practical note: because the site does not publish API details, model names, or usage conditions for either entry, anyone planning to build on Meitu's AI should treat these as starting points to investigate directly rather than as documented services.

What this means if you are choosing a tool

• If you want ready-made editing help, the product names tell you where to start: Wink for video enhancement, Kaipai for talking videos, BeautyCam for portraits, Designkit for design work, and Meitu for general editing.
• If you want to evaluate the AI claims, the site supports the company-level positioning and the AI labeling on Wink, but it does not provide benchmarks, model details, or feature-level comparisons.
• If you want technical access, the Meitu AI Open Platform is the listed entry point, with the caveat that terms and capabilities are not described on the page.

The overall picture: Meitu's AI story is a product story. The company defines itself through AI-driven imaging tools, and its site organizes those tools by creative task — with the open platform and MT Lab as the technical anchors for anyone who needs more than the consumer apps.