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EnglishHow Respeecher Approaches Ethical AI Voice Use
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Respeecher's public position is that ethical use of synthetic media is a core commitment, not a side policy: the company states that it "firmly believes in ethical use of synthetic media" and that it works to "make sure that the voices are not misused." That commitment is presented as one of four pillars of the business, alongside technology, expertise, and its project work. If you are evaluating Respeecher for a production that involves cloning or synthesizing a real person's voice, the practical takeaway is that the company frames consent, authorization, and responsible handling as part of how it takes on voice work — and it publishes an ethics section on its site for teams that want to review the approach before committing.
What Respeecher Says About Its Ethical Stance
The site's ethics messaging is short and consistent across pages:
- Synthetic media ethics is an explicit company value. Respeecher lists "Ethics" as a top-level area of the business, not just a legal footnote.
- The stated goal is misuse prevention. The company says it ensures voices are not misused, which points to controls around who can generate a given voice and for what purpose.
- Responsibility is framed as shared with the voice owner. The tagline "Your voice, our responsibility" positions the voice's owner as the party whose interests the process is meant to protect.
This is a positioning statement rather than a published rulebook. The site does not lay out a step-by-step consent workflow, a verification checklist, or a public enforcement policy in the material available, so treat the ethics page as the starting point for a conversation with the company rather than a complete compliance document.
How Ethics Shows Up in Real Projects
The clearest evidence of how the approach works in practice is in Respeecher's own case list, where voice recreation is tied to named productions and, in several cases, to estates, studios, or rights holders:
| Project | What was done | Who the voice belongs to |
|---|---|---|
| The Mandalorian (Disney+) | Recreated Young Luke Skywalker's voice | A character voice for a studio production |
| Avicii tribute | Recreated Aloe Blacc's voice across 5 languages | A living artist's voice, for a tribute |
| In Event of Moon Disaster | Recreated Richard Nixon's voice for a documentary | A historical figure, in a documentary context |
| Cyberpunk 2077: Phantom Liberty | Revived the voice of actor Miłogost Reczek | A late voice actor, with the game's developer |
| The Brutalist | Helped perfect Hungarian pronunciation for the film's leads | The performers' own voices, enhanced |
| Endurance (National Geographic) | Recreated the voices of the Endurance crew | Historical figures, for a documentary |
Two patterns are worth noting for anyone planning a similar project. First, the recreations are attached to identifiable productions with named rights holders — a studio, a developer, an estate, or the performer themselves — rather than to anonymous or open-ended use. Second, several cases involve enhancing a performer's own voice (pronunciation work on The Brutalist, musical numbers on Emilia Pérez) rather than substituting a different person's voice, which is a lower-risk category of synthetic speech.
What This Means If You're Planning a Voice Project
If your project involves a real person's voice, the ethical questions to settle before production are the same ones Respeecher's positioning implies:
- Who owns or controls the voice? For a living performer, that is typically the performer. For a deceased actor or historical figure, it is usually an estate, studio, or rights holder.
- Is there documented authorization? The case list suggests Respeecher works on projects where a studio, developer, or rights holder is involved. Ask what documentation the company requires before starting.
- What is the intended use, and does it match the authorization? A documentary recreation and a commercial campaign are different uses, and consent for one does not automatically cover the other.
- Will the output be disclosed as synthetic? The site does not specify a disclosure policy, so this is a question to raise directly.
For teams that need a formal review, the ethics page is the entry point, and the "Contact us" path is how the company invites those conversations. Because the published material does not include a detailed consent process or a public ethics policy document, the specifics — what proof of authorization is required, how voice owners are verified, and what happens if a request is declined — are best confirmed with Respeecher directly rather than assumed from the marketing language.
The Limits of What's Publicly Documented
It is worth being precise about what the available material does and does not establish. It does establish that ethics is a stated company priority and that the company publicly commits to preventing voice misuse. It does not establish the mechanics: there is no published consent form, no verification standard, no list of prohibited uses, and no independent audit referenced on the pages reviewed. For a production with legal or reputational exposure, that gap matters — the ethical stance is a starting condition, not a substitute for your own rights clearance and your own review of the agreement you sign with the company.