How Semji Turns a GEO or SEO Opportunity into a Published Page

Updated

Semji is an agentic AI platform that finds questions AI assistants answer without citing you, scores those opportunities, drafts the page, and pushes it to your CMS. It fits teams that already publish content regularly and want to extend the same workflow to AI search visibility — not a one-off audit tool. The pipeline runs in four stages: discover, prioritize, draft, publish and track.

Stage 1: Find the GEO opportunities worth seizing

The Intelligence Hub is where the process starts. Semji tracks how AI platforms answer questions in your topic space and scores each one on three metrics:

  • Mention rate — how often your brand appears in the answer
  • Citation rate — how often you're linked as a source, not just named
  • Average mention position — where you sit in the answer (lower is better)

The dashboard breaks visibility down by platform, so you can see where you're strong and where you're absent. In the demo data shown on Semji's site, a tracked brand scores 71 on ChatGPT but only 22 on DeepSeek — a gap that tells you which platform to target first.

The opportunity is a question where AI assistants give an answer but don't cite you. That's the gap Semji flags for content creation.

Reading the visibility data

Metric What it tells you Why it matters for prioritization
AI Visibility Score Composite score across platforms Tracks overall trend over time
Mention rate % of tracked prompts naming your brand Measures awareness in AI answers
Citation rate % of prompts linking you as a source Measures actual referral value
Avg. mention position Your rank within the answer Lower position = more prominent

A rising mention rate with a flat citation rate means you're being named but not linked — the content exists but isn't structured as a citable source.

Stage 2: Score and prioritize by revenue impact

Semji's stated approach is to prioritize opportunities by revenue impact, not just by search volume or visibility gap. This is the key difference from a pure SEO workflow: instead of chasing the highest-traffic keyword, you're ranking the questions where a citation is most likely to convert.

The platform surfaces content ideas and pages alongside the GEO opportunities, so you can compare what's already published against what's missing. Planning tools let you slot the new page into an existing content calendar rather than treating GEO as a separate track.

Stage 3: Generate the draft

Semji writes the page. The draft is informed by:

  • Brand Voice — a configured profile so the output matches your existing tone
  • Knowledge Base — your own material, so the draft uses your facts and positioning
  • Content Ideas — the specific question or gap the page is meant to fill

The output is a draft, not a finished page. Expect to edit for accuracy, add proprietary data, and check that claims match your sources before publishing.

Stage 4: Send to your CMS and track performance

Agents and CMS integrations handle the handoff from draft to published page. Once live, the same Intelligence Hub that found the opportunity tracks whether the page moved your mention rate, citation rate, and position on the target question.

This closes the loop: the metric that flagged the gap is the metric that confirms the fix.

What the workflow assumes

Semji's pipeline is built for teams that:

  • Publish content on an ongoing basis and have a CMS with an integration path
  • Want GEO and traditional SEO handled in one workflow rather than two tools
  • Can supply a brand voice profile and knowledge base for the AI to draw on

It is less suited to one-time audits or teams without a publishing cadence — the value comes from the discover-to-publish-to-measure cycle repeating.

Verifying it works for you

Semji offers a free GEO audit with no signup required, returning results in about two minutes. That gives you a real visibility score for your own domain before committing to the platform. Run it, check whether the flagged gaps match questions your buyers actually ask, and decide from there. Pricing and plan details are on Semji's pricing page.