How Tandem Interactive Approaches Local SEO and Google Maps

Updated

Tandem Interactive treats local SEO and Google Maps as a single visibility service: the goal is for a business to appear in nearby searches and out-rank local competitors. According to the agency's own service description, its local SEO work is built around helping a business "reach local customers by appearing in their searches," with the stated outcome that "you are out-ranking your local competition." That makes it a fit for businesses whose customers search with local intent — but the page describes the approach at a strategy level, so you should expect to confirm tactics, timelines, and reporting directly with the agency.

What the service is meant to achieve

The agency frames local SEO around two connected outcomes:

  • Local search visibility — showing up when nearby customers search for the business's category or services.
  • Competitive position — ranking above other local businesses competing for the same searches.

Google Maps is named alongside local SEO in the service title ("Local SEO & Google Maps"), which reflects the practical link between map-pack visibility and local search results. The page does not break out separate Maps tactics, so treat the Maps component as part of the broader local visibility effort rather than a documented standalone deliverable.

Where it sits in Tandem's service lineup

Local SEO is one of several core services listed on the agency's site, alongside SEO, PPC, social media, SEO for mergers and acquisitions, website development, landing page optimization, creative services, public relations, reputation management, email marketing, and video marketing. Two adjacent services are worth noting when evaluating fit:

Service Stated focus Relevance to local visibility
Local SEO & Google Maps Appearing in local searches; out-ranking local competition Core local visibility work
SEO More traffic via keyword research and link acquisition Supports broader organic visibility
Reputation Management Monitoring and maintaining a healthy online review presence Reviews are a common input to local search performance
Website Development Making a site "look and operate perfectly" Site quality underpins local landing pages

The page presents these as separate offerings rather than a bundled local package, so ask which combination applies to your situation.

How to judge whether the approach fits your business

Because the public description is outcome-focused rather than a step-by-step methodology, use these checks in a conversation with the agency:

  1. Confirm the scope of "local." Ask which service areas, locations, or storefronts the work would cover, and whether Google Business Profile management is included.
  2. Ask how competitive ranking is measured. The page promises out-ranking local competition; request the specific metrics and reporting cadence used to demonstrate that.
  3. Clarify how local SEO connects to the other services. If reviews, site development, or content are part of the plan, get that in writing rather than assuming it is bundled.
  4. Check industry relevance. The site organizes content by industry, so ask for examples in your sector.
  5. Request a baseline. A credible local program should start from your current visibility position so improvement can be verified later.

Practical takeaway

Tandem Interactive positions local SEO and Google Maps as a visibility and competitive-ranking service for businesses with local customers, delivered as one of several marketing services rather than a documented standalone process. If local search visibility is your priority, the useful next step is a scoped conversation: confirm what "local SEO & Google Maps" includes, how ranking gains will be measured, and which supporting services — reviews, site work, content — are part of the engagement.