How The Adventurists Supports Charity and What Cool Earth Is

The Adventurists states on its website that it has raised £8 million for charity so far, and it names Cool Earth as its official charity. According to the site, Cool Earth is an organisation already protecting more rainforest than the UN and all other nation-states on Earth, and The Adventurists supports it because rainforests are essential to the planet and to future generations.

What the page says about the charity total

The site presents the £8 million figure as a headline achievement, displayed alongside the line “£8 million for charity so far...” This is the only fundraising total given in the available page content. The page does not break the figure down by year, event, or recipient, so the total should be read as a cumulative claim rather than an audited annual report.

Why The Adventurists chose Cool Earth

The page describes the decision as beginning in 2013, when the team asked how they could “actually save the world a bit.” Their answer was to focus on rainforests, reasoning that future generations need them both as places to get stuck into and as something that lets people breathe.

The stated motivation is not framed as conventional environmentalism. The page explicitly says the choice was not made “because we’re tree hugging sandal weavers, but because the world would be shit without them.” It also stresses that the issue is not only carbon: “the point is rainforests are indescribably excellent.”

What Cool Earth is, per the site

The page characterises Cool Earth as an organisation that was already doing “rather a good job” protecting rainforest, and claims it protects more rainforest than the UN and all other nation-states combined. On that basis, The Adventurists made Cool Earth its official charity, writing that “they are quite literally saving the world.”

The available content does not describe Cool Earth’s specific methods, projects, or governance. Readers who want those details would need to consult Cool Earth directly; the page only supplies The Adventurists’ characterisation and the reason for the partnership.

How the charity fits the wider brand

The charity message sits alongside The Adventurists’ stated mission: “fighting to make the world less boring.” The page argues that the modern world has been over-sanitised and fully mapped, and that the company exists to “find ways to make the world a bit more difficult” and to “bring chaos into our over-sanitised lives.” The charity partnership is presented in the same voice—blunt, humorous, and deliberately unsentimental—which is consistent with how the rest of the site describes its adventures, such as the Monkey Run in Peru listed for 22 October 2026.

What this means if you are deciding whether to engage

• If you want to know the scale of the fundraising claim: the site states £8 million cumulatively, with no further breakdown available in the provided content.
• If you want to verify the charity: Cool Earth is named as the official charity, but the page does not include registration details, donation mechanics, or a breakdown of how funds reach the organisation.
• If you are looking for a specific campaign or donation page: the available content does not describe one; it presents the partnership as a standing commitment rather than a time-limited appeal.

For anyone assessing the charity angle, the page is best treated as a statement of intent and affiliation. The £8 million figure and the Cool Earth relationship are both asserted on the site; independent verification would require checking Cool Earth’s own reporting.