How the Frame It Easy Custom Frame Designer Works
Updated
Frame It Easy’s custom frame designer is an online tool for building a made-to-measure picture frame from your artwork’s dimensions, then choosing frame style, matting, and finishing details before checkout. It suits anyone framing a photo, poster, print, or puzzle who wants a precise fit without visiting a frame shop. The site also publishes measuring guidance and framing tutorials, so you can prepare your artwork before starting the designer.
What you can configure in the designer
The site describes the Frame Designer as an interactive tool that lets you set “size and style to every finishing touch.” Based on the site’s framing overview, the configurable elements fall into these groups:
| Element | What it controls | Why it matters |
|---|---|---|
| Artwork size | The opening the frame is built to | A frame cut to your exact dimensions avoids gaps or cropping |
| Frame style and color | The moulding around your piece | Sets the look for a room or gallery wall |
| Matting | The border between art and frame | Adds visual breathing room and can hide edge damage |
| Finishing touches | Remaining display details | Completes the piece for hanging |
The site lists more than 340 frame colors and styles to browse, and notes that custom framing lets you “select from a wide range of materials, colors, and finishes.”
Step-by-step: from artwork to order
- Measure your artwork first. Use the site’s “How to Measure Your Art” guidance and measuring tips before opening the designer. Record the exact height and width of the piece you plan to frame, not the old frame.
- Open the Frame Designer. Enter your dimensions as the starting point. The designer builds the frame around that size.
- Choose a frame style and color. Browse the frame colors and styles section, then apply your choice in the designer.
- Add and adjust matting if you want it. Matting is optional but useful when you want a border or need to cover imperfect edges. One customer review on the site describes choosing an exact mat color to hide staple holes in a poster, which is a practical example of using matting for a specific problem.
- Review the finishing details and preview. Check the overall composition in the designer before committing.
- Complete checkout. The site links to a secure checkout page to finish the order.
What arrives and what you need to do
According to customer feedback published on the site, frames arrive with a back board, mounting, and hardware, and at least one reviewer said they “literally only had to drop the art in.” Another praised the precision of a mat cut. Treat these as customer-reported experiences rather than guarantees, but they indicate the frame is intended to arrive ready to assemble rather than as loose parts.
Plan for these practical points:
- Verify your measurement twice. Custom frames are cut to order, so an incorrect size is the most likely source of a poor result.
- Decide on matting before ordering. Adding a mat later means a new order, since the mat opening is cut to your specifications.
- Check your hanging location. Measure the wall space and consider how the finished size, including frame and mat, will look in the room.
Who this works well for
The designer is a good fit if you already know your artwork’s dimensions and want a specific frame-and-mat combination without a store visit. It is less suitable if you are unsure of your measurements or want to see physical samples before deciding; in that case, use the site’s measuring and framing learning resources first, or compare colors against something you already own.
The site states it has been building custom frames since 2004 and cites more than 650,000 customers, along with businesses, artists, photographers, and designers as users. Those figures describe the company’s history and customer base, not the quality of any single order.