How to Advertise on The Carillon (carillonregina.com)

Updated

The Carillon's website lists "Advertisements" as one of its content sections, which tells you advertising is part of what the publication carries — but the site itself does not publish ad rates, formats, or a booking form. To advertise, your practical route is to reach out through the "Contact Us" page and ask directly about available placements, formats, and the booking process. This guide is for businesses, campus groups, or organizations that want to reach The Carillon's audience and need to know where to start.

What the site tells you about advertising

From the homepage alone, you can confirm a few things:

  • Advertisements appear as a content category. The site's featured sections include "News," "Sports & Health," "A & C" (Arts & Culture), and "Advertisements," alongside "Latest Posts."
  • There is a "Contact Us" page. This is the listed way to reach the publication.
  • The publication covers campus-relevant material. A visible headline references "U of R residence reaches capacity for fall term," pointing to University of Regina–related coverage.

What the site does not state: ad prices, package tiers, dimensions, deadlines, payment methods, or whether self-serve booking exists. Treat any of those as unknown until you ask.

How to inquire about advertising

  1. Go to the "Contact Us" page on carillonregina.com. This is the entry point the site provides for reaching the publication.
  2. State your intent clearly. Say you want to advertise, and describe what you're promoting (a business, a campus event, a student service, etc.).
  3. Ask the specific questions the site doesn't answer:
    • What ad formats are available (print, web, newsletter, social)?
    • What are the sizes or placements?
    • What are the rates, and are there package or frequency discounts?
    • What are the booking deadlines and lead times?
    • How is artwork submitted, and what specs are required?
    • What payment methods are accepted?
  4. Ask about audience and reach. Request circulation or readership figures, publication frequency, and distribution details so you can judge whether the audience matches your goal.
  5. Confirm the schedule. Ask when your ad would run and for how long, and get the terms in writing before committing.

Expected result: You should come away with a concrete quote, format options, deadlines, and a submission process — or a clear "not available" for anything they don't offer.

What to verify before you commit

Because the site publishes none of this, confirm each item yourself rather than assuming:

Question Why it matters
Audience size and composition Determines whether the spend reaches your target customers
Publication frequency Tells you how often your ad actually appears
Print vs. digital mix Affects who sees it and how you design the creative
Rate and any discounts Lets you compare against other local or campus outlets
Deadlines and specs Prevents missed runs or rejected artwork
Cancellation/refund terms Protects you if plans change

Practical tips

  • Match the format to your goal. If you want event turnout, ask about time-sensitive placements; if you want ongoing visibility, ask about recurring slots.
  • Ask for a rate card or media kit. Many publications have one even if it isn't posted publicly.
  • Compare before deciding. Get quotes from The Carillon and at least one other outlet so you can weigh cost against audience fit.
  • Start small if you're unsure. A single run lets you gauge response before committing to a longer schedule.

The bottom line: the site confirms advertising exists and points you to "Contact Us," but every commercial detail — price, format, schedule — has to come from the publication directly. Reach out, ask the questions above, and verify the audience and terms before you book.