How to Become a Forrester Client or Learn More About Its Services

Updated

Forrester's site offers a direct Become A Client entry point, plus several ways to explore its services before committing: reading about its research and advisory model, learning how Forrester AI works inside Microsoft Teams, and reviewing its research and event content. The right path depends on whether you already intend to engage Forrester or are still evaluating fit.

Start With the Become A Client Path

If your goal is to engage Forrester as a research and advisory partner, the homepage's Become A Client link is the intended starting point. Forrester describes its model as "continuous guidance" that blends three elements:

  • Research — trends, innovations, and data
  • Consulting — tailored interactions with consultants and analysts
  • Live events — ongoing access to current thinking

The page states that Forrester's insights draw on surveying over 500,000 consumers, executives, and tech leaders annually. That scale is the main claim behind its positioning as a partner for strategy, technology investment, and customer understanding.

A client quoted on the page, Jen Burns (SVP, Commercial Operations & Marketing, Dun & Bradstreet), describes the relationship as Forrester integrating into the organization rather than just supplying benchmarks and research. Treat this as vendor-published testimonial rather than independent evidence.

Learn More Before Contacting

The homepage offers a second path: a Learn more about how Forrester can help you stay ahead of the curve link. Use it if you want to understand service scope before speaking with anyone. The page frames the offering around three levels of value:

Level What it addresses
Enterprise alignment Helping leaders align priorities across the organization
Function acceleration Supporting a specific team or function
Leader advancement Developing you as a leader

This structure is useful for deciding who inside your organization would actually use the service — an enterprise-wide engagement looks different from one aimed at a single function.

Explore Forrester AI in Microsoft Teams

Forrester is positioning AI as central to its current offering. Per the page, Forrester AI is available in Microsoft Teams, placing research, data, and frameworks inside a tool teams already use. The stated design principles are:

  • Built on Forrester's proprietary research
  • Governed by transparency and trust
  • Delivered "into the moments where decisions get made"

The page includes an Explore Forrester AI In Teams link for details. If AI-assisted advisory is a deciding factor for you, review this before committing — it is the clearest signal of how Forrester intends to deliver guidance day to day.

Use Research and Events Content to Assess Fit

The site's Research section and its events programming let you sample Forrester's output and perspective without a client relationship. This is the lowest-commitment way to judge whether its coverage of technology, customer experience, and strategy matches your needs. The page also lists industry leaders as clients, which you can use as a rough reference for the kinds of organizations Forrester typically serves.

What the Page Does Not Tell You

The available page content does not include pricing, subscription tiers, contract terms, or whether any content requires login. Do not assume free access or fixed costs — confirm commercial details directly through the Become A Client or Learn More links.

A Practical Sequence

  1. Unsure about fit? Read the Research section and the "Value At Every Altitude" framing, then skim recent event topics.
  2. Interested in AI-assisted advisory? Follow Explore Forrester AI In Teams to understand the delivery model.
  3. Ready to engage? Use Become A Client and be prepared to describe which level — enterprise, function, or individual leader — you are buying for.
  4. Need scope detail first? Use the Learn more link, then raise pricing and access questions directly with Forrester.