How to Buy 23XI Racing Merchandise or Tickets on the Official Site
Updated
23XI Racing's official site, 23xiracing.com, is the team's home base for fan-facing information. The site is primarily a team and news hub: it covers the drivers, the cars, race results, and team announcements. Merchandise and ticket purchases are handled through the team's retail and ticketing partners rather than a full checkout built into the team site itself, so the practical path is to use the official site to reach those destinations. The steps below describe how to navigate from the team site to the right place, and what to expect at each stop.
Start on the official team site
Go to 23xiracing.com. This is the authoritative source for anything team-related, and it is where you should begin so you don't end up on an unofficial reseller page.
Once there, look for the main navigation menu, typically along the top of the page. Team sites of this kind usually organize links around:
- Team / Drivers — roster and car numbers
- Schedule / Races — the season calendar
- News — press releases and race recaps
- Shop / Store — merchandise
- Tickets — where to buy race tickets
Menu labels can change between seasons, so treat these as the categories to look for rather than exact wording.
Buying merchandise
What you can typically find
NASCAR team merchandise assortments generally include:
| Category | Typical items |
|---|---|
| Apparel | Hats, T-shirts, hoodies, polos |
| Collectibles | Die-cast cars, model cars |
| Accessories | Drinkware, lanyards, bags |
| Fan gear | Flags, decals, license plate frames |
How to get there
- From the main navigation, select the Shop or Store link.
- That link usually routes to the team's official merchandise partner, where you complete the purchase.
- If you don't see a shop link in the main menu, check the footer at the bottom of the page — team sites often place retail links there.
Because the store is operated by a retail partner, the checkout, shipping, and return policies are set by that partner, not by the team site. Read those terms on the store page before ordering.
Newsletter and fan sign-up
Team sites frequently offer an email newsletter or fan sign-up, often in the footer or as a pop-up. Subscribing is the most reliable way to hear about new merchandise drops, driver appearances, and pre-sale windows. If you see a sign-up field, it's worth using — merchandise restocks and limited releases are usually announced there first.
Getting tickets
Tickets for NASCAR races are sold through the tracks and NASCAR's official ticketing channels, not through an individual team's website. The team site's role is to point you to the right race.
- Open the Schedule or Races page on 23xiracing.com.
- Find the race you want to attend and note the track and date.
- Follow any ticket link provided on that race entry, or go to the track's official site or NASCAR's ticketing page for that event.
- Buy directly from the track or NASCAR — this avoids marked-up third-party resale listings.
If a specific race page doesn't include a ticket link, search the track name plus "tickets" to reach the official box office.
Common snags
- No shop link visible. Check the footer and any dropdown menus; retail links are sometimes nested rather than shown at the top level.
- Redirect to a partner site. This is normal. The team site is the entry point; the partner handles the transaction.
- Tickets not sold on the team site. Expect to be sent to a track or NASCAR ticketing page instead.
- Out-of-stock items. Popular die-casts and limited apparel sell out quickly; the newsletter is the best early warning.
Quick answer
Use 23xiracing.com as your starting point. For merchandise, follow the Shop/Store link (check the footer if it isn't in the main menu) to reach the team's retail partner. For tickets, open the Schedule page, pick your race, and buy through the track or NASCAR's official ticketing channel. Sign up for the team newsletter if offered, so you catch new merchandise and pre-sale announcements.